TechFlow reports that the meme coin Floki has announced a multi-year partnership with the University of Miami Athletics Department, under which its play-to-earn MMORPG blockchain game Valhalla will become the official sponsor for the 2024–25 season.
Under the agreement, Valhalla will gain visibility across the University of Miami's most prominent athletic programs, including American football, men's basketball, and women's basketball. The University of Miami boasts a storied history with 21 team national championships and 85 individual national titles.
As a sponsor, Valhalla will receive extensive exposure through social media and in-stadium branding. Additionally, Floki will make donations to the university’s official Name, Image, and Likeness (NIL) organization, Canes Connection, every time the Miami Hurricanes score during a field goal attempt.
