TechFlow reports that decentralized social platform Bluesky has seen explosive growth in Brazil, adding 1 million new users within three days. This surge follows a Brazilian court order suspending X (formerly Twitter) services in the country. Bluesky backend engineers reported server loads reaching 20 times normal levels, with total registered users nearing 7.8 million.
Brazilian users attempting to bypass the ban via VPN now face daily fines of 50,000 reais (approximately $8,910). According to Fidelity's latest valuation, X's enterprise value has plummeted 72% since Musk's acquisition. Fidelity has downgraded the valuation of Musk's social media platform to $15 per share, significantly below the $54.20 per share price at the time of Musk's 2022 acquisition.
As X faces setbacks in Brazil, Bluesky is rapidly adapting to its growing user base by publishing content in Portuguese and offering localized tutorials. Brazilian President Lula has directed his followers to alternative platforms, including Bluesky and Meta's Threads.
