TechFlow News — OKX announced on the 22nd, UK time, its renewal with Manchester City midfielder Jack Grealish as the exchange’s global brand ambassador. OKX is also the official sleeve partner of Manchester City. Under the agreement, Grealish will begin participating in a series of exclusive fan engagement activities starting with the launch of the "my fabric" campaign today.
The "my fabric" brand campaign highlights the personal journeys of Grealish and several other brand ambassadors, emphasizing their relentless determination, resilience, and the various challenges they have overcome while pursuing their dreams. Over the coming weeks and months, OKX will continue expanding its brand initiatives, with additional brand ambassadors—yet to be revealed—making appearances across online and social platforms.
OKX first partnered with Manchester City Football Club in March 2022, deepening the collaboration in July 2022 by becoming the club’s Official Training Kit Partner for the 2022/23 season. In June 2023, OKX entered a new multi-year agreement with the club, becoming its Official Sleeve Partner. Over the past year, the partnership has successfully introduced the OKX brand to millions of fans worldwide through innovative Web3 experiences such as OKX Collective, allowing fans to engage closely with Manchester City players including Jack Grealish.
