TechFlow news — Starbucks last week ended its Odyssey project developed in partnership with Polygon Labs, concluding an 18-month experiment using collectible NFTs as the core of its loyalty program.
Polygon Labs reportedly paid $4 million to the coffee giant in 2022 as part of an agreement to build Starbucks Odyssey, a blockchain-based loyalty initiative. The Starbucks Odyssey program aimed to reimagine the company's popular rewards program using cryptocurrency and digital collectibles.




