EBON Finance: Currently focusing on virtual asset ETFs and stablecoins
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EBON Finance: Currently focusing on virtual asset ETFs and stablecoins
Emperor Financial Chairman Alan Chu said in a recent interview that due to changes in capital deployment strategies, the company will now focus primarily on virtual asset ETFs and stablecoins. While investment scales for stablecoins and virtual asset trading platforms are similar, stablecoins offer much clearer returns and business models—making them the preferred choice between the two. Alan Chu admitted that there are fewer competitors in the stablecoin space, and trading platforms are not the group's core expertise (know-how). If the company truly wanted a share of the platform market, it would invest in all virtual asset trading platforms rather than build its own. It is reported that Emperor Financial has joined the Digital Hong Kong Dollar (eHKD) project as part of HKMA’s eHKD pilot program. However, Leo Li, Senior Advisor and Head of Stablecoins at Emperor Financial, explained that eHKD is a central bank digital currency (CBDC) developed by the HKMA, while stablecoins operate under commercial business models. Stablecoins are expected to develop faster and allow more customized features tailored to individual merchants.
TechFlow reports that Eddie Chu, Chairman of EBON Financial, stated in a recent interview that due to changes in capital deployment strategies, the company will now focus primarily on virtual asset ETFs and stablecoins.
Stablecoins require investment scales similar to those of cryptocurrency trading platforms, but offer much clearer returns and business models; therefore, the company would choose stablecoins over trading platforms.
Chu admitted that there are fewer competitors in the stablecoin space, and trading platforms are not the group's core expertise. If the company truly wants to participate in this area, it would invest in all major cryptocurrency exchanges rather than building its own platform.
It is understood that EBON Financial has joined the Hong Kong Monetary Authority’s (HKMA) e-HKD pilot program through involvement with Cyberport Hong Kong Dollar (eHKD). However, Li Kaixiang, Senior Advisor and Head of Stablecoins at the company, explained that eHKD is a central bank digital currency (CBDC) developed by the HKMA, while stablecoins operate under commercial business models. He expects stablecoins to develop faster and allow more customized features for individual merchants.




