TechFlow news, according to Foresight News, at the roundtable discussion titled "Continuously Compliant Crypto Assets: New Opportunities for Family Offices and Financial Institutions" during Matrixport's "2024 Family Office Matrixport Hong Kong Summit," Matrixport COO Cynthia Wu stated that in the first half of 2023, due to market conditions, high-net-worth users focused more on safe-haven assets rather than high-yield assets. In response, Matrixport launched tokenized treasury investment products.
In the second half of 2023, driven by expectations surrounding spot Bitcoin ETFs and the BRC20 wave, from August through year-end, most high-net-worth clients began building positions, reallocating capital from safe-haven assets and even employing leverage, resulting in a significant increase in trading activity.




