TechFlow reports that Rachel Conrun, Binance's Global Vice President of Marketing, announced at the fourth monthly roundtable meeting that Binance is collaborating with athletes, sports teams, and artists to connect them with their fans using blockchain technology, creating blockchain education opportunities for both sides. Notably, the NFT series launched in collaboration with football player Cristiano Ronaldo attracted over 200,000 new users, with a share rate reaching 70%.
Meanwhile, Binance Fan Tokens have also been launched. Conrun said: "One of the greatest benefits of holding Binance Fan Tokens is the fan voting system. You can influence team decisions through voting."
She added: "Blockchain is one way for sports teams to engage with their fans, and we will continue investing in NFT and Web3 technologies." Binance will keep advancing the development of NFTs and blockchain technology, bringing more innovation and possibilities to the sports and art industries.
