TechFlow News — Daehong Communications, the marketing and NFT hub under South Korea's Lotte Group, announced on Monday that Lotte plans to expand its NFT business into global markets through a partnership with the Polygon blockchain. The two parties will rebrand "BellyGom NFT," Lotte Shopping's PFP digital collectibles series.
The BellyGom NFT was first launched in August 2022 on the Klaytn network, offering holders benefits related to Lotte products and services, such as hotel vouchers or shopping discounts.
At a press conference, a Daehong spokesperson said the rebranded series will be called "BellyGom NFT Season 2." The project is still underway, and no specific release date has been confirmed yet.Original link
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