TechFlow News — South Korea's largest telecom group SK is launching an esports brand called NICE, aiming to unite true esports enthusiasts to build the biggest esports brand in the metaverse. Multiple esports players and teams have already signed with NICE, including former FPX player Khan and former OMG player Cool, with more professional players and gaming enthusiasts expected to join.
Notably, NICE’s initial release will adopt a MINT airdrop model, distributing 1,000 previously released blue-chip NFTs to all participants in the public sale, including Bored Ape Yacht Club (BAYC) #3264 and BAYC #3947. All airdropped NFTs will be showcased on its official website, NICE.CLUB. SK Group’s esports team SKT has won championships in the League of Legends tournaments in 2013, 2015, and 2016.
