TechFlow News — Coinbase CMO Kate Rouch responded today in an interview regarding the temporary website outage. She explained that the traffic generated from the Super Bowl ad far exceeded expectations. Prior to the event, the engineering team had conducted load testing to handle millions of simultaneous clicks. However, the actual traffic was staggering—Coinbase's landing page received over 20 million clicks within a single minute, which she described as "historic and unprecedented."
Kate noted that due to the massive surge in traffic, Coinbase temporarily throttled its systems but quickly restored the site. She also mentioned that Coinbase allocated $10 million in funding for users who signed up during the Super Bowl campaign and plans to offer more than $100 million in similar incentives in the future to help people access and engage with the crypto community throughout the year.
"The number of crypto ads during the Super Bowl is another signal that crypto is going mainstream and sits at the center of cultural zeitgeist," Kate said.
