Meta Launches Free Identity Verification Badges to Combat AI-Generated Fake Accounts

TechFlow reports that on July 25, Meta announced the launch of the "Facebook Verified" free service, where users can receive a checkmark badge after verifying their identity by recording a video selfie. The feature is open to personal accounts aged 18 and above that comply with community standards and have no fraudulent behavior, aiming to ensure that the account belongs to a real user rather than a fake account generated by AI. The badge will be rolled out in phases, with plans to expand to global markets in the future. Previously, Meta has provided blue badge verification through paid subscriptions; the launch of this free badge marks a significant adjustment in its identity verification strategy.