TechFlow news — On January 14, Bitget recently launched a new promotional video series starring World Cup champion Julián Álvarez, vividly illustrating its Universal Exchange (UEX) concept through football culture. The video transforms complex asset allocation logic into a stylized football gear store, turning diverse assets such as crypto, tokenized stocks, gold, and forex into athletic elements like footballs, shin guards, and cleats. This visual metaphor clearly conveys the core strategic vision of "one-stop trading for top global assets," helping users efficiently allocate capital across different asset classes.
Bitget Chief Marketing Officer Ignacio Aguirre said: "Just as professional football players need access to the best equipment at a single specialized location, Bitget provides traders seamless access to diverse assets within one platform. Compared to traditional trading methods that require constant switching between platforms, UEX emphasizes integrated asset coverage, execution efficiency, and operational flexibility—this convenience itself becomes a competitive advantage."
