Huobi HTX "VIP Guardian Program" | GunGun: Being the Customer's "All-around Butler" and "Emotional Confidant"
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Huobi HTX "VIP Guardian Program" | GunGun: Being the Customer's "All-around Butler" and "Emotional Confidant"
No matter how the market changes, the Huobi HTX platform is upgrading, and Gun Gun's services are also upgrading.
Navigating Web3 tides with focused insightsThe "VIP Guardian Program" is a series of interview columns launched by HTX, focusing on key client service practices. Every Tuesday, it invites front-line key account managers from the platform to share real service experiences, market observations, and insights into client needs, conveying a service philosophy of long-termism and showcasing HTX's professional and steady customer service capabilities.
This episode of the "VIP Guardian Program" invites HTX Key Account Manager Gungun. Relying on the professional support of a high-efficiency team, she uses her unique approachability to become a super butler and "emotional confidant" for crypto users.
Breaking Stereotypes: Being the Client's "All-Around Butler" and "Emotional Confidant"
As one of the "service faces" of HTX on social media, Gungun is deeply loved by users for her lively, approachable image and sincere attitude. This has also led some users encountering her for the first time to misunderstand her, thinking she is just a "decorative customer service" representative or a member of the "hype squad." In response, Gungun gave a powerful reply during the live stream: "Never drop the ball on professional matters, and never act aloof in aspects of life."
In fact, not only do outsiders have stereotypes about key account managers, but the public also has cognitive biases regarding some crypto users. In the eyes of ordinary people, "whales" holding assets worth millions or even tens of millions are often ruthless trading machines who make decisive kills. They slam down orders worth hundreds of thousands of dollars without blinking an eye. But as the person closest to them, Gungun sees another side of these big shots that is full of an "unexpectedly endearing side."
She shared that some KOLs or big dealers who dominate communities and appear majestic during the day will suddenly DM her in the middle of the night, simply because they fancy new custom merchandise launched by HTX and want to ask for a cute gift for their daughters. There are also dominant professional clients who, when encountering extreme market conditions, will act like ordinary people, sending her DMs with emojis saying "pitiful, weak, and helpless" to vent frantically.
"The violent volatility in the crypto circle brings immense psychological pressure. Big clients must play the role of 'iron-blooded warriors' out there, but here with me, they can completely let down their guard and be ordinary people who feel anxious and joke around." In Gungun's view, a key account manager is not just a cold business processing machine, but also a "confidant" who provides companionship and emotional value when clients are exhausted.
Of course, the foundation of emotional value must be hardcore professional capabilities. Whenever clients encounter key requests such as large deposit and withdrawal bottlenecks or urgent fee rate applications, except for sleeping hours, Gungun will quickly align HTX's internal technical and executive teams within 5 to 10 minutes to achieve second-level response and resolution. She uses absolute efficiency to prove to clients: behind the key account manager is linked the entire high-efficiency operation team of HTX.
Precise Market Insights: Asset Allocation Advice in the Macro Environment
For Gungun, service means not only responding to client needs in a timely manner but also providing continuous professional companionship. To help clients better cope with market changes, she regularly outputs strategy weekly reports, combining analysis of macroeconomic trends, market hotspots, and industry dynamics to assist clients in understanding market logic and adjusting investment strategies in a timely manner.
She pointed out that with the cooling of the US economy, the 30-year US Treasury yield breaking through 5%, and crude oil prices returning to $75, both traditional finance and the crypto market face tightening pressure. Against the background of BTC oscillating widely in the 58K to 65K range, crypto users' investment strategies have shifted from the former "aggressive leverage addition, seeking 100x coins" to "extremely valuing defense and stable returns."
According to Gungun, for SVIP users with over 50,000 to 100,000 USDT, HTX can provide stablecoin annualized yields of up to 6% to 9%, comprehensively covering mainstream stablecoins such as USDT, USDC, USDE, and USDD.
In addition, Gungun also highly recommended HTX's newly launched BTC-exclusive flexible wealth management product during the live stream. This product is designed specifically for HTX Prime5 clients, with a maximum annualized yield of 1%, and has the advantages of hourly compounding and redeemability at any time. This not only provides a low-risk, high-liquidity extra yield channel for clients holding BTC long-term but also perfectly fits the clients' demand for asset preservation and appreciation when holding coins and watching the market.
Gungun stated that HTX Earn possesses deep liquidity management and is backed by strict risk control strategies, making it an ideal haven for large funds at present.
Breaking Screen Boundaries, Letting Trust Continue Offline
Regarding future service planning, Gungun revealed that HTX will hold top-tier offline salons and private dinners for core key clients in various popular Web3 cities around the globe. Not only will there be macro thought sharing by executives and top researchers, but more importantly, it will bring old friends from online together, breaking the barriers of screens and letting trust extend in the real world.
"No matter how the market changes, the HTX platform is upgrading, and Gungun's service is also upgrading." At the end of the live stream, Gungun made a promise to all viewers: "Whether you are a super big shot worth tens of millions or a newbie just entering the circle, as long as you encounter trouble, Gungun will leverage resources and solve problems for you 7*24 hours."
In the Web3 world full of uncertainty, market trends will eventually fluctuate, and cycles will change, but professionalism, responsibility, and companionship are always the solidest background color for crossing cycles. "Everyone who comes is a key client." This is not only Gungun's professional belief as a key account manager but also a true portrayal of HTX's continuous deep cultivation of user service and practice of long-termism.
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