First-Mover Advantage: HTX’s 2025 Annual Asset Review and Listing Strategy—Building a High-Liquidity Asset Ecosystem Through Long-Termism
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First-Mover Advantage: HTX’s 2025 Annual Asset Review and Listing Strategy—Building a High-Liquidity Asset Ecosystem Through Long-Termism
Looking back on the year, HTX (formerly Huobi) has continuously upgraded its asset listing and governance systems—expanding coverage across diverse sectors while building an asset ecosystem that delivers both wealth creation and liquidity through first-to-market high-quality new assets and a rigorous selection mechanism.
Navigating Web3 tides with focused insightsIn 2025, amid macroeconomic uncertainty and rapidly shifting narratives within the crypto industry, asset selection capability emerged as a critical component of a trading platform’s core competitiveness. Looking back on the year, HTX demonstrated continuous evolution in both its asset listing strategy and governance framework. By covering diverse sectors while prioritizing high-quality initial listings and enforcing rigorous screening mechanisms, HTX built an asset ecosystem that delivers both wealth creation potential and strong liquidity.
Annual Asset Overview: Broad Coverage, High Hit Rate, Robust Governance
According to annual report data, over 922,000 users engaged in spot trading on HTX in 2025, with total trading volume exceeding $1.9 trillion USDT—a nearly 30% year-on-year increase. Grid trading volume rose by 97% year-on-year, while grid capital deployment increased by 100%.
In terms of new asset listings, HTX launched 166 tokens across multiple core and emerging sectors—including Layer 1/Layer 2 protocols, public chain ecosystems, MEME coins, AI, Real World Assets (RWA), stablecoins, DeFi, and Perpetual DEXs—achieving a more balanced asset structure. Of these, 76 were first listings, maintaining HTX’s leadership among major exchanges. Market performance was strong: 96 tokens surged over 100% post-listing, with the highest gain reaching 9,500%. These figures robustly validate HTX’s foresight in early-stage asset discovery and narrative identification.
Alongside continuous listings, HTX also strengthened its asset governance. In 2025, HTX delisted 241 tokens—primarily those with prolonged lack of project progress, significantly deteriorated liquidity, or failure to meet HTX’s trading standards—ensuring the overall asset pool retains sufficient liquidity and tradability, thereby delivering a more stable and efficient trading environment for users.
Year-in-Review: First Listings Are No Accident—They Reflect an Evolving Strategy
HTX consistently focuses on identifying high-potential assets that combine topical influence, strong community resonance, and long-term value. In 2025, HTX prioritized wealth creation effects, launching several breakout “wealth-generating” assets ahead of peers—including PIPPIN (+95x), DONKEY (+69x), M (+42x), and TRUMP (+10x). As Justin Sun, HTX Global Advisor, stated: HTX’s token listing standard is simply “fire”—“If it’s fire, list it; if not, don’t.” Yet this deceptively simple principle reflects a systematic listing strategy grounded in narrative analysis, community consensus validation, liquidity testing, and deep project collaboration—not random speculation.
Through close collaboration with high-quality projects—and sustained focus on value tokens and first-listing strategies—HTX repeatedly anticipated “fire” projects, positioning itself as a market pioneer. Multiple projects launched first on HTX later listed on top-tier platforms like Binance, enabling HTX users not only to buy at lower entry points but also to capture substantial cross-platform premium gains—from early discovery through mainstream recognition.
1. Prioritizing Macro Narratives: Securing First-Mover Position Before Mainstream Sentiment Peaks
In 2025, political narratives and macro themes entered the crypto market at scale for the first time—and HTX achieved decisive leadership in this domain.
In January, HTX globally debuted TRUMP, officially announced by Donald Trump himself on Truth Social as the “official meme coin.” The launch triggered explosive market sentiment, driving price up as much as 10x—the year’s most actively traded and widely participated phenomenon.
In May, HTX again led the industry by globally debuting USD1, a U.S. dollar–pegged stablecoin issued by World Liberty Financial (WLFI), a project linked to the Trump family. In September, HTX debuted WLFI’s governance token WLFI. HTX became the world’s first major exchange to deeply recognize and systematically expand this ecosystem—introducing a novel political-finance narrative template for the industry.
2. Aligning Community Sentiment With Ecosystem Cycles: Precise Captures of BSC & CZ-Influence Narratives
As the BSC ecosystem evolved rapidly, HTX maintained tight tracking of community sentiment and core narratives—achieving multiple high-accuracy listings in 2025.
In March, closely following the narrative around CZ’s influence and Middle Eastern capital inflows into Binance, HTX listed TST and MUBARAK, both doubling in price post-listing. Later, highly community-driven tokens BANANAS31 and DONKEY launched successively, achieving 13x and 69x gains respectively. In July, M surged 42x—emerging as one of BSC’s strongest performers that quarter. In October, HTX debuted GIGGLE, which rose 4x on HTX before listing on Binance Spot two weeks later—further validating HTX’s “first-listing effect.”
Concurrently, HTX became the world’s first centralized exchange to support Chinese-language meme coin spot trading, pioneering the “Binance Life” concept—and completing its Chinese-language trading pair infrastructure upgrade ahead of Binance by 87 days.
3. Forward-Looking Coverage of Emerging Narratives: Early Bets on AI Agent, DEFAI, and Payments
Prior to the full-blown explosion of AI Agent and DEFAI concepts, HTX had already completed deep strategic coverage.
PIPPIN, launched in January, surged explosively in November—reaching a peak gain of 95x for the year—and became one of the most representative wealth-generating assets in the AI Agent space. Meanwhile, HTX secured comprehensive early coverage of DEFAI and AI Agent projects including GRIFFAIN, HAT, AI16Z, and SWARMS—most of which delivered significant post-listing gains, confirming HTX’s ability to anticipate emerging tech narratives.
Additionally, HTX achieved full coverage of the nascent X402 sector—debuting PING, the leading BASE-chain X402 project, and PAYAI, the leading Solana-based X402 project. Following Coinbase’s launch of X402 V2, these assets posted阶段性 doubling gains—making HTX the sole exchange supporting core X402 asset trading.
4. Sustained Focus on Long-Term Value: Perp DEX Derivatives Infrastructure
Beyond chasing high-heat narratives, HTX also prioritizes technically driven, real-world application sectors.
In September, Perp DEXs (perpetual contract exchanges) became a market focal point—and HTX swiftly secured strategic positioning in cutting-edge infrastructure. ASTER, the flagship Perp DEX on BSC, launched first on HTX and then listed on Binance Spot just one week later—delivering a 3x gain on HTX. Similarly, AVNT—a key Base ecosystem project—delivered robust performance post-listing on HTX, generating a 14x return for users.
Looking Ahead to 2026: Returning to Value, Uncovering Potential Assets—Committing Fully to “First Listings”
Entering 2026, with institutional capital taking the lead and markets maturing steadily, HTX will further strengthen its strategy of “returning to value and uncovering high-potential assets.” Going forward, HTX will prioritize listing assets anchored to real revenue, compliant with regulatory frameworks, and supported by sustainable business models. For VC-backed tokens with high FDV but low circulating supply—and purely emotion-driven, application-less meme projects—HTX will enforce the strictest admission review process ever, safeguarding user asset security.
Moving decisively from traffic-driven to value-driven operations, HTX aims to allocate only high-quality assets for users. Guided by three core screening criteria—“real revenue anchoring, strong compliance, sustainable business model”—HTX will focus on four high-certainty sectors: RWA and tokenized assets, prediction markets, revenue-verified Perp DEXs and derivatives infrastructure, and mobile-first PayFi and super-DApps.
Underpinned by long-termism, HTX is building a secure, transparent, and self-sustaining asset ecosystem—one that serves as a more reliable value discovery platform for global users.
About HTX
Founded in 2013, HTX has evolved over 12 years from a cryptocurrency exchange into a comprehensive blockchain business ecosystem—spanning digital asset trading, financial derivatives, research, investment, incubation, and more.
As a globally leading Web3 gateway, HTX pursues a development strategy centered on global expansion, ecosystem prosperity, wealth generation, and security & compliance—delivering comprehensive, secure, and reliable value and services to crypto enthusiasts worldwide.
For more information about HTX, please visit https://www.htx.com/ or HTX Square, and follow us on X, Telegram, and Discord. For further inquiries, contact glo-media@htx-inc.com.
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