The "Her" Era in the Crypto World: Molly's Breakthrough and Huobi HTX's Ecosystem Strategy
TechFlow Selected TechFlow Selected
The "Her" Era in the Crypto World: Molly's Breakthrough and Huobi HTX's Ecosystem Strategy
Her growth story is itself the best interpretation of the open, inclusive, and co-created spirit of the crypto world.
Navigating Web3 tides with focused insightsAs Walter Isaacson depicted in his book "The Innovators," those who drive progress are often "cross-boundary" individuals capable of building bridges across different fields. Molly (Huobi HTX - Liu Ye) is precisely such a bridge-builder in the crypto world—over the past decade, she has completed a journey of breaking barriers across art, visual media, and blockchain; within three years of entering the industry, she rapidly evolved from a novice to the spokesperson of Huobi HTX; and over the past year, she has witnessed the rise of HTX DAO as a banner of decentralization. Her personal growth resonates in sync with Huobi HTX's ecosystem development, making her individual journey a vivid example of the platform's flourishing evolution.
From filmmaker to DAO: Molly’s transformation reflects deep insights into both self and industry
HTX DAO joins developers at the Financial Freedom Conference
Ten years of crossing boundaries: From art to crypto transformation
Molly began her career in the arts. Over ten years, she worked across various fields including art, film direction, and production. This interdisciplinary background gave her unique insights into content creation, user psychology, and brand building.
These experiences, though seemingly unrelated to blockchain, cultivated her keen perception and strong learning ability. When Molly decided to enter the crypto space, she transformed from a beginner to an industry expert in just three years, quickly rising to become the head of marketing and official spokesperson for Huobi HTX.
In an industry centered on technology and dominated by men, Molly demonstrated the value of diverse backgrounds through her unique perspective. Her journey shows that in the Web3 world, humanistic literacy and communication skills are equally important—they are complementary wings working alongside technological innovation.
Three years of dedication: Rapid growth at Huobi HTX
After joining Huobi HTX, Molly’s career accelerated. She quickly adapted to the fast pace of the crypto industry and began playing key roles within the company.
As spokesperson and head of marketing at Huobi HTX, Molly delivered outstanding results. She pointed out that Huobi HTX continues to lead in the global trading ecosystem, being the only platform among the Top 10 exchanges to achieve growth in spot trading volume during Q1 2025.
Huobi HTX has surpassed 50 million registered users, with net inflows increasing by as much as 210% quarter-on-quarter, while asset reserve ratios remain above 100%. Behind these figures lies not only the strength of the platform but also the team’s efforts in market outreach and user engagement.
One year of building: Contributor to the HTX DAO ecosystem
In the crypto world, true achievement lies not only in personal growth but also in contributions to ecosystem development. As an HTX DAO ambassador, Molly has played a significant role in advancing decentralized governance.
At the “TRON x HTX DAO 2025 Hong Kong Night” event, Molly announced the official launch of the “Hold-to-Vote Tool.” This tool made HTX DAO’s governance more open and transparent. Mid-year, the listing recommendation governance mechanism was launched—an innovative breakthrough that empowers HTX DAO community members to participate in Huobi HTX listing decisions through voting, marking a critical step toward decentralized governance. Since its launch, six new tokens have successfully been listed on Huobi HTX through recommendations by the HTX DAO community.
Meanwhile, quarterly $HTX token burns continue steadily. To date, a total of 85.88 trillion $HTX tokens have been burned, amounting to approximately $163 million in value. Data shows that the burn efficiency of $HTX has continuously accelerated over the past year, increasing from 0.78% in Q2 2024 to 1.39% in Q3 2025, with an average burn rate growth of 33%. With dual support from ecosystem empowerment and deflationary mechanisms, the $HTX community is thriving and expanding. As of October 31 this year, there were 849,900 holders across the network, a nearly 17% increase since January.
Additionally, Molly actively promotes the philosophy of HTX DAO. At the 2025 RWA International Investment & Financing Conference in Hong Kong, she stated that “DAO governance + RWA assets” will be the core pathway to building a new financial civilization interface. In her view, HTX DAO is not merely building a DAO—it is creating a civilizational interface.
Dancing with Huobi HTX: From darkest hour to rebirth
If cross-domain transformation showcases the breadth of Molly’s personal journey, then weathering cycles alongside Huobi HTX defines the depth of her professional life.
"I’ve experienced every phase of Huobi: its peak glory, fall from grace, darkest moments, and eventual rebirth." This is not just Molly’s personal reflection—it’s testimony to her deep connection with the platform. During Huobi’s most difficult period, amid external offers and skepticism, she made a choice unexpected by many—she stayed.
Beneath this decision lies the rational mindset typical of an ENTP personality: choosing the narrow path instead of the crowded one. She admitted, “I’m interested in money, but not driven by it. I care more about personal growth.” To her, the opportunity to work under a top industry leader and rebuild a once-great but fallen company offers invaluable training in resilience, belief, and problem-solving—far more precious than short-term gains. “Opportunities never come wrapped in gold dust—they arrive wrapped in barbed wire and hot coals.”
This loyalty is rooted in absolute trust in the fundamental “character” of Huobi HTX. Amid chaos, she saw the untarnished ideals and principles held by true Huobi people, and built enduring trust through working with Justin Sun—a bond strengthened over time. This camaraderie forged in adversity is the strongest core of Huobi HTX’s corporate culture: individual value is realized through the platform’s rebirth, and the platform’s return to greatness will be written collectively by every person who chose to stay.
Women’s power: A unique perspective in the Web3 world
In the Web3 world, Molly exemplifies a woman’s unique perspective and leadership. She understands blockchain not only technically but also through the lens of humanities and social change.
Molly has openly said that her diverse background is not a weakness but a strength. Training as an artist gave her creativity and empathy, her experience as a director taught her strategic thinking and storytelling, and her work as a producer developed sharp logic and resource integration skills.
Just as in HTX DAO governance, she emphasizes the value of inclusivity and diversity. She believes true decentralization involves not only technical distribution but also diversified decision-making and democratic governance.
Future outlook: Co-evolution of individual and ecosystem
Looking ahead, Molly envisions deeper strategic collaboration between Huobi HTX and HTX DAO, jointly empowering sustainable ecosystem growth. She noted that through DAO voting mechanisms, community members can widely participate in key processes such as platform governance and new asset listing decisions.
At the same time, Molly recognizes the close link between personal growth and ecosystem development. She believes in the Web3 era, individual value and network value share a symbiotic relationship. Every contribution adds value to the entire network, and network growth creates more opportunities for individuals.
From art student to crypto exchange spokesperson, from filmmaker to DAO ambassador—each leap Molly has taken proves that in the Web3 world, background is not a boundary but a bridge; gender is not a limitation but a unique perspective. Her story is itself the best embodiment of the open, inclusive, and co-built spirit of the crypto world.
Join TechFlow official community to stay tuned
Telegram:https://t.me/TechFlowDaily
X (Twitter):https://x.com/TechFlowPost
X (Twitter) EN:https://x.com/BlockFlow_News
