From Outsider to Dark Horse: LBank's Advanced Game of the Brave
TechFlow Selected TechFlow Selected
From Outsider to Dark Horse: LBank's Advanced Game of the Brave
When the fulcrum becomes a lever, football can move more than just the crypto world.
Navigating Web3 tides with focused insights
On September 26, 2025, LBank officially announced its role as the regional sponsor of the Argentina national football team, with the partnership spanning through the 2026 FIFA World Cup. This collaboration marks LBank as the first cryptocurrency exchange to appear on a top-tier national team’s jersey and signifies another key leap in the platform's global branding strategy. As an infrastructure builder in the Web3 world, LBank understands that user engagement should extend beyond asset matching and product iteration—it must resonate through shared language and meaningful experiences.
To celebrate this historic partnership, LBank simultaneously launched an enhanced "$100M Bonus Pro" incentive campaign. Open to all users, the program features a total prize pool of $100 million. Participants can receive $100 in enhanced bonus funds simply by joining, or earn 100% matched bonus funds by transferring assets into their futures accounts—with no personal cap on rewards. These enhanced bonuses can be used directly for futures trading, enabling users to explore more product lines at lower risk.
This initiative not only extends LBank's tribute to its sponsorship of the Argentina national team but also serves as an effective strategy to drive new user acquisition and increase retention through tangible value distribution. During this window of rising market sentiment and cyclical growth, "$100M Bonus Pro" bridges LBank's narrative with its product logic, reinforcing the platform's strategic execution of "daring innovation and delivering results."
Building a Trading Loop with Points Mechanism
To better sustain growth momentum and build a stickier user ecosystem, LBank recently introduced its "Points Incentive System" featuring a "dual-layer reward" design: base points and time-limited stage multipliers. Points are earned through four core actions—depositing and maintaining balances, conducting spot/leverage/futures trades, completing KYC for the first time, and inviting friends. The system calculates daily snapshots of asset holdings and trading volume across five tiers with increasing point yields, while a "90-day, three-phase" limited-time multiplier splits returns into three stages: asset accumulation → trading acceleration → viral expansion. Compared to past incentives based solely on large one-off deposits, this new mechanism emphasizes broad participation and consistent contribution: small users earn points daily just by holding assets, while larger traders scale points linearly via trading volume and referral coefficients. Since launch, the points system has boosted DAU and laid the foundational "proof of user contribution" framework for an upcoming community governance plan.
While continuously enhancing asset diversity and trading mechanisms, LBank is also pushing deeper into integration with traditional finance. The platform has formally partnered with xStocks to launch the "XSTOCKS Zone," offering tokenized U.S. equities tradable 24/7. This marks a significant step forward in LBank's RWA (Real World Assets) strategy. Initial listings include MicroStrategy ($MSTRX) and Circle ($CRCLX). This model allows retail investors to trade instantly without waiting for market hours, eliminating minimum investment thresholds and long settlement periods. Leveraging its matching engine and liquidity router, LBank provides near-zero slippage market depth for these assets, dramatically lowering the barrier to U.S. stock investing. This "crypto wrapper, financial backbone" structure not only enriches portfolio strategies but also signals a shift—from crypto exchanges as mere trading venues to next-generation capital market infrastructure.
A New Social Bond Connecting the “Inside” and “Outside” Worlds
At the same time, LBank continues to expand its brand reach through lightweight content campaigns, exploring new frontiers in community culture. A prime example is the "Labubu EyesOnMe" campaign launched mid-July. Blending art, fan creation, and community mobilization, it invited global users to creatively apply Labubu "eye stickers"—on fridges, dogs, coffee cups, or anything imaginative—and share them on social media with specific hashtags for a chance to win exclusive physical Labubu collectibles from LBank.
Throughout the campaign, from wallpaper challenges and 1,000 collectible NFT airdrop mini-games to special anniversary trading gifts for Ethereum’s 10th birthday, LBank ignited its community with a summer-long series of creative events. Engagement steadily rose, with massive user-generated content spreading organically across platforms, ultimately creating a broad, emotionally charged brand amplification zone. To date, exposure has exceeded 100 million views. Compared to traditional airdrops or social tasks, this visually engaging, low-barrier community activity aligns perfectly with today’s trend of “light expression, strong reach,” further proving LBank’s agility and creativity in community operations. Crucially, these light-touch innovations remain rooted in Web3 context, enriching the platform’s cultural asset library through low-cost experimentation.
Listing Strategy Fuels Liquidity Flywheel
According to LBank’s official Q2 report, the platform achieved an average daily spot trading volume of $4.98 billion, up 24.5% quarter-on-quarter. On August 4, it ranked among the global Top 4 exchanges with $5.2 billion in 24-hour volume and $20.2 billion in open interest. Behind these results lies LBank’s steady "supply-first" strategy: while most platforms tightened listing pace amid market volatility, LBank listed nearly one-third of its assets as global firsts during the same quarter. This broader asset diversity strengthened its ability to capture emerging trends and rotate capital efficiently, driving concurrent growth in liquidity, visibility, and user activity. For retail users, this combination of "asset breadth + liquidity depth" means they can complete the full cycle—from early positioning to profit-taking—within a single platform, avoiding slippage, fees, and operational risks associated with cross-platform arbitrage.
What truly amplifies LBank’s differentiation is the "attention economy flywheel" centered on 100x coins. Through high-frequency listings and innovative loss-protection mechanisms, LBank established an early reputation as the "birthplace of 100x tokens." Notable performances include: LAUNCHCOIN 151x, RFC 108x, DUPE 134x, USELESS 75x, SHELL 69x, and others. By consistently identifying high-potential assets to generate initial traffic, leveraging deep liquidity to create price elasticity, and allowing outsized returns from leading assets to reinforce platform credibility and user enthusiasm, LBank has formed a self-sustaining growth loop.
In such high-volatility environments, risk control becomes critical. The LBANK EDGE zone, launched in June 2024, acts as a custom "risk buffer" for early-stage assets. Using on-chain behavior data and AI signals for multidimensional project evaluation, it pairs qualified projects with institutional-grade market making to prevent price gaps during initial trading. To protect users, LBANK EDGE introduced a "100% trading loss protection" mechanism: users who incur losses during early trading may receive subsidies of up to $100 USDT. Additionally, LBank has allocated a $5 million ecosystem fund to support promising early-stage projects. As of September 2025, the average return of the first batch of LBANK EDGE projects reached 1,618%, with the highest achieving 20,676%—becoming legendary "small bet, big win" cases within the community. These mechanisms enhance asset attractiveness while offering retail investors foundational protection, transforming the pursuit of "100x returns" from a gamble into a calculated, risk-managed decision.
Dual Recognition: Reputation and Trust
LBank’s brand credibility is also reflected in consistent recognition from third-party industry sources. Since June 2025, LBank has received prominent coverage and accolades from three major platforms: CoinGecko, CoinGape, and Bitcoin.com. According to CoinGecko, LBank leads globally in multiple dimensions—first place in proportion of 100x asset launches, market share, and price appreciation—earning the titles of “#1 Exchange for 100x Tokens,” “#1 for New Asset Gains,” and “#1 CEX in Meme Asset Market Share.” CoinGape ranked LBank among the top three in its “Top 11 Low-Fee Exchanges 2025” list, praising its 0.10% maker/taker fee even under high-liquidity conditions, making it one of the most budget-friendly platforms for cost-sensitive traders. Meanwhile, Bitcoin.com included LBank in its “Top 3 Best Bitcoin Exchanges 2025,” citing its unbroken record of zero security incidents combined with rich asset offerings—a rare balance in the industry. In today’s oversaturated market with diluted user attention, such verifiable, citable, and measurable external validations have become crucial indicators for institutional capital assessing exchange quality.
LBank’s brand building extends beyond online metrics or rankings. In 2025, the platform hosted numerous offline industry events in Dubai, Hong Kong, Singapore, and Tokyo, including the “Code Meets Law” legal compliance roundtable, “1001 Crypto Nights” entertainment crossover festival, and AI & Web3 Innovation Forum. Through diverse interactive formats, LBank transformed blockchain’s technical value into tangible user experiences. From token issuance to legal dialogues, from meme culture to capital summits, LBank drives forward with a dual engine of “content + events,” cultivating a more inclusive and open Web3 brand image. The partnership with the Argentina national team will unfold within this strategic framework. LBank plans to roll out related merchandise, fan interactions, prediction games, and public welfare initiatives around the World Cup cycle, further bridging emotional connections between sports and crypto communities.
Looking Ahead to LBank’s 10th Anniversary
Over the past year, LBank has accelerated across asset listings, product innovation, community management, and brand development—from pioneering tokenized U.S. equity trading and launching a sustainable points system, to setting a Web3 cultural benchmark with the Labubu campaign, earning multiple authoritative endorsements, and ranking among the global Top 5 spot exchanges. The platform has demonstrated strong strategic execution and growth momentum. Yet for LBank, these achievements are not endpoints, but starting points for redefining its role beyond the traditional exchange model.
Unlike homogenized competition in the sector, LBank is carving out broader value space through intense cultural penetration, cross-sector sports partnerships, and reinforced narratives around "100x assets." As its 10th anniversary approaches, the platform will increasingly focus on core themes like on-chain governance, user ownership models, and ecosystem openness, advancing its transformation from a "trading facilitator" to a "core node in crypto infrastructure."
It is clear that LBank is constructing a structurally robust long-term narrative: connecting on-chain and real-world systems, blending high-volatility assets with stable mechanisms, and empowering community creativity and co-creation. At a pivotal moment of industry divergence and restructuring, LBank offers a compelling path forward.
From incubating 100x-potential assets and leading RWA adoption to becoming a regional sponsor of the Argentina national team, LBank is leveraging its 10th anniversary to transition from a global trading platform to a diversified core player in the Web3 ecosystem. After enduring market cycles and industry shakeouts, this platform—founded in 2015—has not only maintained its "zero security incident" risk baseline but has also written its own defining chapter in the Web3 story through continuous evolution in products, branding, and community energy.
The 10th anniversary is not merely a milestone celebration, but a systemic new beginning.
Join TechFlow official community to stay tuned
Telegram:https://t.me/TechFlowDaily
X (Twitter):https://x.com/TechFlowPost
X (Twitter) EN:https://x.com/BlockFlow_News
