
Trump Family Endorses WLFI Launching Strongly on Huobi HTX: The World's First "Inclusive + Compliant" Crypto Finance Experiment Ushers in a New Crypto Cycle
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Trump Family Endorses WLFI Launching Strongly on Huobi HTX: The World's First "Inclusive + Compliant" Crypto Finance Experiment Ushers in a New Crypto Cycle
The WLFI project endorsed by the Trump family launched on Huobi HTX on September 1, aiming to promote inclusive finance by addressing pain points in traditional finance through the stablecoin USD1 and innovative financial tools, striving to build a compliant new ecosystem for crypto finance.
September 1 marked a significant moment for the global crypto finance industry. World Liberty Financial (WLFI), backed by the Trump family, officially launched on HTX (formerly Huobi). This is not just the listing of a new token, but signals the beginning of a comprehensive revolution in compliant and inclusive crypto finance. Notably, HTX is the first exchange globally to announce the listing of WLFI spot trading, which went live at 20:00 (UTC+8) on September 1.
Three Core Value Advantages Redefining Crypto Finance
WLFI is not a simple iteration of traditional crypto products; instead, it targets "inclusive finance" as its core mission and enters the market through three key dimensions:
- Solving Traditional Financial Pain Points: WLFI aims to address the lack of transparency in banking operations by leveraging blockchain’s inherent openness and transparency, making every transaction and decision clearly traceable. For the vast unbanked population worldwide, WLFI utilizes the advantage of cryptocurrencies—requiring no reliance on traditional banking infrastructure—and uses smartphones and internet access to build a bridge into the financial world.
- Focusing on Marginalized Groups: The core goal of WLFI is to provide users with reliable financial tools, preventing banks from arbitrarily terminating accounts and ensuring continuity of financial services. With special focus on regions underserved by banks and the unbanked, WLFI aims to offer practical and diverse financial tools, enabling these users to gain greater value than they would from traditional financial institutions—including lower fees, higher yields, and more user-friendly service experiences.
- Integrating Crypto Advantages: WLFI skillfully combines the features of cryptocurrency—"fast, transparent, secure, low-cost"—with asset self-sovereignty, launching the USD1 stablecoin pegged 1:1 to the US dollar. Since its release, USD1 has demonstrated astonishing growth potential, quickly becoming the fastest-growing stablecoin in history. Its stable value provides a solid anchor for users engaging in crypto finance transactions. Additionally, WLFI plans to launch a powerful WLFI app integrating multiple financial services, while also developing lending projects, aiming to enable convenient global crypto payments and drive crypto finance toward mass adoption.
Capturing Market Trends: Riding the Wave and Launching an Innovative Paradigm
The launch of the WLFI project coincides perfectly with the convergence of several critical trends:
- Regulatory Environment Turning Favorable: The U.S. passage of the stablecoin bill establishes a clear regulatory framework for payment-oriented stablecoins, covering issuance, reserve assets, and regulatory enforcement. This creates a highly favorable environment for compliant projects. WLFI prioritized compliance from day one, strictly adhering to regulatory requirements. Its compliance-first strategy aligns perfectly with current regulatory trends, positioning it to stand out and grow rapidly under the new regulatory landscape.
- Institutional Capital Accelerating Entry: Demand for crypto asset allocation from traditional finance is surging. Thanks to its compliant structure and strong integration with traditional financial interfaces, WLFI is well-positioned to meet institutional investors’ needs, attracting substantial capital inflows from traditional finance and providing strong momentum for project development.
- Political Influence Boost: The global resources and visibility brought by the Trump family give WLFI a unique advantage, ushering in a new paradigm combining "politics + finance + crypto." This opens fresh pathways for the industry and leads a new wave in crypto finance development.

HTX's Comprehensive Empowerment: A New Coin Incubator and Strategic Partner
As a leading global digital asset trading platform, HTX is not only the launchpad for WLFI but also a full-cycle participant in its ecosystem development—from the debut of USD1 to the listing of WLFI spot trading. In this sense, HTX plays far more than a trading platform role; it acts as both a new coin incubator and strategic partner:
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First-to-Market Listing, Unlocking Liquidity:
HTX was the first platform to list USD1, WLFI’s ecosystem stablecoin, on May 6 this year, becoming the initial exchange to support trading of this asset. The platform also launched a time-limited zero-fee campaign for the USD1/USDT spot trading pair, significantly reducing user transaction costs and boosting asset liquidity. The recent listing of WLFI spot further solidifies HTX’s position as the “first-mover platform.”
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Innovative Mechanisms to Incentivize User Participation in Ecosystem Building:
On August 8, HTX announced its role as a key early partner in the USD1 points program. Through innovative mechanisms, this program fully incentivizes users to actively participate in building the WLFI ecosystem—earning points by trading USD1, holding USD1, or participating in USD1 wealth management products. This initiative greatly enhances USD1’s trading activity and strengthens user engagement, turning users into true participants and drivers of ecosystem growth.
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Rational Support, Diverse Activities to Protect Ecosystem and Users:
HTX closely monitors the development of WLFI and understands that the crypto market is complex and volatile. Prematurely launching futures contracts could harm the overall ecosystem and user interests due to factors such as high market volatility, limited early-stage liquidity, and insufficient investor understanding of the project. After rigorous evaluation, HTX introduced pre-market trading for WLFI perpetual contracts—offering more opportunities to engage with the WLFI market while maximizing protection for the ecosystem and users.
At the same time, HTX has launched a series of activities to boost engagement: New Futures Coin Trading Competition: HTX has launched a WLFI futures trading competition running from August 27 to September 3, with a total prize pool of 10,000 USDT; Points Incentive Program: The USD1 points program is now fully live—users earn points through spot trading or on-chain deposits, enjoying an upgraded wealth experience; Limited-Time WLFI Earning Event: Starting at 21:00 (UTC+8) on September 1, users subscribing to the WLFI flexible savings product can enjoy an annualized yield of 20%. More exclusive events will roll out gradually, further enhancing user activity and participation within the WLFI ecosystem.
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Strategic Resource Alignment to Accelerate Project Implementation
HTX maintains a deep strategic partnership with the WLFI project and serves as a key platform for WLFI’s strategic execution. From promoting the USD1 stablecoin to the spot trading debut of WLFI, HTX has been deeply involved at every critical stage. Leveraging its robust platform capabilities, HTX continuously connects WLFI with abundant technical resources, expansive market reach, and ample liquidity, helping WLFI rapidly establish a competitive edge and accelerate its implementation and development in a fiercely competitive market.
The listing of WLFI marks only the beginning of trading for the token—but for the crypto finance industry, it represents a bold new global financial experiment. With its platform strength and ecosystem integration capabilities, HTX is helping turn this innovative vision from concept into reality. This collaboration may pioneer a new model merging digital assets with traditional political and economic forces, injecting fresh momentum into the transformation of the global financial landscape and leading the crypto finance industry into a new phase of development. Stay tuned!
About HTX
Founded in 2013, HTX has evolved over 12 years from a cryptocurrency exchange into a comprehensive blockchain business ecosystem, encompassing digital asset trading, financial derivatives, research, investment, incubation, and more.
As a leading global Web3 gateway, HTX follows a development strategy centered on global expansion, ecosystem prosperity, wealth creation, security, and compliance, offering crypto enthusiasts worldwide comprehensive, secure, and reliable value and services.
To learn more about HTX, visit https://www.htx.com/ or HTX Square, and follow us on X, Telegram, and Discord. For inquiries, contact glo-media@htx-inc.com.
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