Binance Wallet's daily trading volume surpasses $5 billion, with Binance Alpha empowering users to explore new Web3 experiences
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Binance Wallet's daily trading volume surpasses $5 billion, with Binance Alpha empowering users to explore new Web3 experiences
Among the 12 major wallets tracked by Dune Analytics, it holds 95.3% of the market share.
Navigating Web3 tides with focused insightsOn May 20, 2025, BinanceBinance, a leading global blockchain ecosystem and cryptocurrency exchange platform, announced that its all-in-one Web3 wallet—Binance Wallet—surpassed $5 billion in daily trading volume. Among the 12 major wallets tracked by Dune Analytics, it captured 95.3% of the market share, marking a new milestone.
Data source: Dune Analytics (data provided bylz_web3)
Growth Driver: Early Access Opportunities via Binance Alpha
The key driver behind this surge in trading volume is Binance Alpha—an early project discovery platform integrated within both Binance Wallet and the Binance exchange. Through Alpha, users gain early access to promising Web3 projects before broad public availability and participate in exclusive token generation events (TGEs) and airdrops, unlocking significant return potential.
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Pre-listing Project Discovery and Token Acquisition: While there is no guarantee of eventual listing, since its launch in December 2024, Binance Alpha has recommended 18 tokens that later listed on Binance Spot, representing 43% of all new listings during the same period, increasingly demonstrating its value as a project discovery platform.
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Binance Wallet Exclusive TGEs: Numerous projects choose to host exclusive TGEs on Binance Alpha due to the platform’s strong liquidity and high user engagement. Since 2025, Alpha has launched 15 TGEs, allowing participants to purchase tokens at deep discounts—on average, just one-eighth of the closing price on their first day of trading.
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Alpha Platform Airdrop Rewards: Binance Alpha also continuously incentivizes active users through airdrops. Starting in May 2025, Alpha has distributed eight rounds of token airdrops, with each recipient receiving an average reward value of approximately $1,076 based on first-day closing prices.
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User-Centric Innovation: Winson Liu, Global Head of Binance Wallet, said: "The rise of Binance Wallet represents not only growth in transaction volume but also a shift in how users interact in the Web3 era. With Binance Alpha now spanning both Binance Wallet and the exchange platform, we are redefining how users discover early-stage projects and earn tangible rewards, setting a new standard for Web3 user engagement."
Alpha Points System: Enabling Fair Access and Incentives
As demand for TGEs on the Alpha platform continues to surge, Binance introduced a new points system—Binance Alpha Points—to ensure fairer participation and reward genuine user engagement. The system calculates points based on users’ Alpha token purchase history, trading volume, and asset holdings across Binance Wallet and the exchange.
Alpha Points are calculated on a rolling 15-day cycle and serve as eligibility thresholds for participating in TGEs and airdrops. Starting in May 2025, Binance upgraded the mechanism by introducing a "consumption" model—users spend Alpha Points when confirming participation in a TGE, transforming the points from passive scores into active credentials.
Winson Liu stated: "With growing user demand for early access, exclusive TGEs, and airdrops, Alpha Points ensure fairness and transparency in participation. By rewarding authentic participants, we provide a more equitable pathway to high-demand projects while helping the Alpha platform expand and attract more premium Web3 projects."
Since its launch on April 25, 2025, the Alpha Points system has delivered significant results. On the first day, active trading users on Binance Wallet surged from 44,967 to 71,228—an increase of over 58%, according to Dune data, the highest among all major cryptocurrency wallets. Daily trading volume also jumped from $48.46 million to $118 million, more than doubling, clearly reflecting strong user enthusiasm and laying a solid foundation for future expansion of the Alpha ecosystem.
Binance will continue expanding the Alpha ecosystem, partnering with top-tier Web3 projects, refining incentive mechanisms, enhancing user participation, and increasing rewards for participants. Going forward, Binance Alpha activities, feature upgrades, and community-driven initiatives will offer users richer access, greater rewards, and more practical functionalities.
*As of now, approximately 10% of projects recommended on the Alpha platform have been listed on Binance Exchange.
For full details, visit theBinance Alpha Points FAQ.
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