Trump's Second Son's Crypto Business Ventures
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Trump's Second Son's Crypto Business Ventures
Eric Trump: They threw Crypto at me, and I built a "small" tower with it.
Navigating Web3 tides with focused insightsBy Bright, Foresight News
Amid Token2049 Dubai, the Trump family has struck again.
On the evening of April 29, according to The National, Eric Trump, Executive Vice President of the Trump Organization, revealed that the company will partner with London-listed Dar Global to launch a $1 billion development project in Dubai. The project will include a Trump-branded hotel, residential units, and club facilities. Located at the entrance of Downtown Dubai on Sheikh Zayed Road, the tower is expected to be completed within five years—and it will accept cryptocurrency payments. While not the first real estate venture by the Trump family in the Middle East, this marks the first building directly linked to cryptocurrency through Eric Trump’s public endorsement.
On April 30, The Block reported that Trump Media & Technology Group plans to launch a utility token for Truth Social. This token will be integrated into the Truth digital wallet and initially used to pay for Truth+ subscription fees, with future expansion across other products and services within the Truth Social ecosystem.
The Trump family, having tasted major gains in the crypto space through political influence, continues to expand its crypto footprint. And Eric Trump has clearly emerged as the family's crypto "vanguard."
A Smooth Ride Into Crypto
In 2006, Eric Trump graduated from Georgetown University with a bachelor’s degree in finance and management. That same year, he joined the Trump Organization as Executive Vice President of Development and Acquisitions. In 2012, Forbes named him one of the “30 Under 30” in real estate. When Donald Trump took office as U.S. President in 2017, he retained ownership of the Trump Organization while handing operational control to his eldest son, Donald Jr., and second son, Eric. Without any scandalous detours, Eric Trump has consistently worked diligently for the family business. Today, as Executive Vice President of the Trump Organization, he remains front and center in promoting the family’s growing bets on cryptocurrency.
From Bitcoin MENA 2024 in Abu Dhabi to Token2049 Dubai 2025, within less than a year, Eric Trump has accumulated titles across multiple crypto firms. Beyond serving as ambassador for World Liberty Financial—a venture with direct financial ties—and Chief Strategy Officer at new Bitcoin mining firm American Bitcoin, he has also been appointed advisor to prominent crypto companies such as Japan’s “MicroStrategy,” Metaplanet.
In truth, taking advisory roles at major crypto firms is routine for someone like Eric Trump, who benefits from the “my father is president” halo. He can easily arrange meetings with figures like Michael Saylor at Mar-a-Lago. What truly draws attention, however, is Eric Trump’s remarkably “pro-crypto” stance.
“You’ll find that cryptocurrencies are faster, more practical, more transparent, and far cheaper,” Eric Trump said in an interview with CNBC. Unlike his father, constrained by the presidency, Eric operates with greater freedom and is seen as the executor of Trump’s commercial ambitions—the so-called “white glove.” On social media and in public appearances, he repeatedly promotes crypto, calling Bitcoin “one of the greatest stores of value” and stating, “Now is a great time to bet on cryptocurrency.”
“Now, I know almost everyone in this industry to some extent,” Eric Trump said. “I fell in love with the industry a few years ago and just dove right in.”
A Mutual Pursuit of Interests
Yet, coming from a family of businessmen, Eric Trump inherits a speculative mindset. Behind his enthusiastic endorsements may lie deeper financial motives for the Trump family.
In traditional finance, the U.S. president's influence is still checked by a relatively robust legal and financial system, with Wall Street's entrenched powers exerting significant pressure on the White House. In 2022, about two years after Trump’s first term ended, two subsidiaries of the Trump Organization were found guilty by a New York jury on multiple charges including tax fraud, falsifying business records, and conspiracy. All 17 counts were ruled against just three weeks after Trump announced his run for the 2024 election. Moreover, Capital One, a Florida-based bank, shut down over 300 Trump Organization accounts immediately after the January 6 Capitol riot in 2021.
As a result, prior to Trump’s potential return to the White House, the Trump Organization unveiled a new ethics initiative, pledging to limit Trump’s involvement in management decisions and business operations during his presidency. Eric Trump publicly claimed the Trump Organization is “probably the most restricted company on Earth.”
In contrast, the loosely regulated, highly liquid cryptocurrency sector has become the Trump family’s preferred playground. Just two meme coins—Trump and Melania—have added billions of dollars in paper wealth to the family fortune. Rather than extracting profits directly from Wall Street’s complex networks, the Trumps have entered crypto as champions of financial innovation and liberation. Eric Trump openly stated that his entry into crypto isn’t a financial gamble but an act of resistance—an uprising in what he calls an “industry war.” He argues banks are shutting accounts, the SEC is targeting exchanges, and crypto users are being “de-banked” simply for holding digital assets.
Indeed, during Trump’s second presidential term, the U.S. crypto landscape began shedding restrictions. Previously strict oversight by the SEC and CFTC over crypto exchanges and projects eased significantly under Trump’s administration. The U.S. made notable regulatory shifts, repealing the “DeFi Broker Rule,” dropping the lawsuit against XRP, and even releasing the founder of Silk Road.
In short, in America’s power-and-money-driven political arena, the Trump family—with their sharp business instincts—have chosen the easiest path to immense wealth.
The Legendary Reverse “Hype King”
However, Eric Trump’s three high-profile endorsements in 2025 formed a bizarre inverse correlation with sharp market declines:
On February 3, Eric posted on X: “In my opinion, now is a great time to load up on $ETH. You can thank me later.” At the time, Ethereum was trading around $2,900, with market sentiment slightly optimistic due to the Trump family’s World Liberty Financial (WLFI) project. But within 48 hours of the post, ETH plunged to $2,000—a drop exceeding 30%. On-chain data showed WLFI transferred approximately $300 million worth of crypto assets to Coinbase Prime on the day of the post, including 66,000 ETH.
Then on February 25, when Bitcoin rebounded near $89,000, Eric spoke again, advising investors to “buy the dip on BTC; long-term holding is king.” The next day, Bitcoin crashed to $78,258—a single-day decline of 12%. Analysis by Lookonchain revealed WLFI had sold about 12,000 BTC (worth ~$1 billion) around the time of the post, closely aligning with peak market sell-offs.
On March 2, following the Trump administration’s announcement exploring crypto assets as national reserves, Eric quickly echoed: “Hold crypto long-term; the future is decentralized.” Even the official Trump X account’s post about national reserves that day was widely believed to be influenced by Eric. Yet the next day, Ethereum spiked briefly before crashing 17.5%, extending losses to 30% over the week, hitting a low of $1,410. Chain analysts discovered WLFI had cumulatively sold 86,000 ETH (~$235 million) during this period. With a cost basis of $3,354 per ETH versus a market price of $1,550, the massive loss highlighted yet again their awkward “buy high, sell low” pattern. On X, the hashtag #NeverTrustEric briefly surpassed #Bitcoin in popularity, and community members began compiling the “Eric Hype Index” as a market risk warning signal.
Soon, WLFI became the target of widespread criticism, reporting hundreds of millions in paper losses from these sales, raising suspicions of off-exchange derivatives hedging for profit. WLFI’s business model came under renewed scrutiny—it raised $550 million by issuing governance tokens, yet token holders only have voting rights without dividends. Its website explicitly states, “Tokens should not be purchased for profit.”
“This is essentially a capital game with no accountability to investors,” commented Chainalysis, a crypto compliance firm. “Political families are leveraging regulatory gray areas, turning social media influence into financial extraction tools.”
Still, construction on the Dubai Trump Tower continues. Eric Trump knows the crypto world needs the political clout of the Trump family—and he will keep selling it.
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