2025 Crypto Chaos Era: HTX Seeks Certainty
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2025 Crypto Chaos Era: HTX Seeks Certainty
We chase hot topics; Sun Yuchen creates them.
Navigating Web3 tides with focused insightsWritten by: TechFlow
As the saying goes, one day in crypto equals a year in the real world. The crypto space has always been a place where only new faces laugh while old ones quietly fade away. Generation after generation of young traders burn out and retreat, but Justin Sun remains front and center—always ahead of his time.
From the stable TRX-USDT dual-circulation model to strategic integration with WBTC, and his advisory role in WLFI, Justin Sun continues to demonstrate how to master the business of traffic—and all this traffic ultimately flows into HTX (formerly Huobi).
Trump on the Front, Sun Behind the Scenes
Amid the explosive popularity of $TRUMP, HTX completed listing, derivatives, and margin trading within just seven hours. According to Cryptorank data, HTX surged to become the fifth-largest exchange by trading volume and saw over 100,000 new registrations on January 19 alone, followed by more than 180,000 new users on January 22. In this massive wave of market activity, HTX was undoubtedly one of the biggest beneficiaries.
Even faster, MELANIA was listed in just four hours. And there’s more: In 2024 alone, HTX launched 218 spot assets, with 171 being first listings—accounting for 78%—marking the true return of the new HTX.
Quantity isn’t enough—there must also be tangible wealth creation. Take futures products, for example: the platform added over 80 new contract pairs, nearly 70 of which achieved gains exceeding 200%, representing over 90%. "List on HTX, buy green, ring in the New Year."
But that's not all. Another project from the Trump family, WLFI, remains closely tied to HTX. Justin Sun serves as an advisor to WLFI and has invested $75 million to date. This is serious commitment. WLFI is actively purchasing TRX with real capital—$4.7 million was just the beginning. It later increased its holdings by another 10.81 million TRX, bringing its total to 40.72 million TRX worth $10 million. During a recent AMA, Justin Sun stated, “We’ve partnered with Trump. WLFI will be issued on TRON and will announce TRX as a reserve asset. HTX will list it immediately.”
Since 2024, the speed and quality of asset listings on HTX have become a top priority for Justin Sun. Freshness matters—one can only attract new users and generate new wealth through novel assets.
The results speak for themselves: user trust in Justin Sun’s vision has led HTX’s earn products to surpass $1 billion in AUM, serving over 500,000 users.
When it comes to driving traffic, Justin Sun is a pro. Perhaps this is why the slogan “For new tokens, HTX is all you need!” carries such weight.
This claim might not have held true before January 20, 2024—but with the Trump family launching token after token and leadership changes at the SEC becoming increasingly likely, Justin Sun, as global advisor to HTX, ensures that the massive U.S.-driven traffic over the next four years will flow directly through him—and thus through HTX—to every single user.
When asked whether he was behind $TRUMP, Sun replied, “Judge by the style”—a response typical of his flair for generating buzz: neither confirming nor denying, yet subtly leaving room for speculation.
This is no isolated case. Throughout 2024, HTX participated in every major trend—TON, Solana, memecoins, AI agents—rarely missing a beat. Beyond standard listing procedures, this reflects Sun’s sharp sense of market timing.
In 2024, HTX recorded a total trading volume of $2.4 trillion, including $1.5 trillion in spot trading.
Looking at the list of tokens continuously purchased by WLFI—ETH, WBTC, TRX, AAVE, LINK, and ENA—the first three are directly linked to Justin Sun:
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Rumors suggest Sun holds more ETH than even Vitalik Buterin, potentially up to 665,000 ETH. According to Spot On Chain, he recently deposited $49 million worth of ETH into HTX in just three days;
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Of WLFI’s recent $178.2 million portfolio, $56.82 million (31%) is in WBTC—a strong endorsement of both WBTC and BTC itself;
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WLFI’s purchase of TRX surprised many, further highlighting the close ties between Sun, the Trump family, and WLFI—all of which translate into benefits for HTX.
In short: we chase trends; Justin Sun creates them.
2025: HTX Bets on Certainty
Justin Sun has become a barometer for mainstream awareness of Web3. After $TRUMP launched, it quickly became a trending topic on Douyin, pulling Sun and HTX into the public spotlight and turning them into social phenomena. HTX’s aggressive listing pace followed suit, kicking off 2025 with strong momentum.
There’s good reason to believe this is just the beginning—not the peak.
Compared to 2024, uncertainty is rising in 2025. DEXs like Hyperliquid and GMGN are gaining traction, while U.S.-based CEXs such as Kraken and Coinbase are becoming bolder in their listings under looser SEC enforcement—departing from previous caution.
Yet certainty is also building. Crypto-friendly policies led by the United States are becoming reality, and Justin Sun has already secured HTX’s seat on the boat. No matter how things change, HTX users can stay ahead of trends and adapt accordingly.
On January 18, Sun noted that the U.S. may push to include more crypto assets in national reserves, and HTX will deepen cooperation with American crypto projects—including, but not limited to, WLFI.
On January 22, Sun declared his bullish stance on ETH, targeting $10,000. As a major ETH holder and operator of one of the largest ETH trading platforms, HTX is well-positioned to lead in this next bull run.
The unique value of CEXs endures—as gateways for new retail traffic. Daily signups exceeding 100,000 are just the start. With organic growth slowing across the industry, attracting massive new users has become essential for every platform.
On January 22, HTX welcomed over 180,000 new users. The numbers don’t lie—they’re compelling. The return of retail signals HTX’s full-speed launch into 2025, backed by nearly 50 million registered users and expanding crypto adoption worldwide.
Conclusion
Always at the center of public attention, Justin Sun—and HTX alongside him—has gone through phases of skepticism, determination, and rebirth. There’s every reason to expect even greater things ahead.
Undoubtedly, HTX remains Sun’s focus in 2025. In fact, since late 2023, he has consistently emphasized HTX’s importance. He delivered throughout 2024, spent the year laying the groundwork, and finally achieved a successful turnaround at the start of 2025.
And once again, Brother Sun proves he’s still Brother Sun. The $TRUMP surge and WLFI’s TRX purchases are merely the beginning. HTX’s listing momentum is clear. Standing tall, reaching higher—can he seize this once-in-a-lifetime opportunity and capture the greatest alpha in the vast crypto landscape? The ball is in Brother Sun’s court!
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