Huobi HTX 2025 Opening Report: Focusing on Innovation and Trust, Embracing Global Growth
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Huobi HTX 2025 Opening Report: Focusing on Innovation and Trust, Embracing Global Growth
Huobi HTX will continue to adhere to its development strategy of "global expansion, ecosystem prosperity, wealth effect, and security compliance" in 2025, committed to providing users worldwide with more diversified digital asset services.
Navigating Web3 tides with focused insightsAuthor: Huobi HTX
Foreword
At the beginning of 2025, the cryptocurrency industry is gradually entering a new growth cycle. Bitcoin has reached new highs driven by multiple catalysts such as the 2024 halving and Donald Trump’s U.S. presidential election victory, breaking through the $100,000 mark; Ethereum's "Cancun-Deneb" upgrade fully activated the Layer2 ecosystem, significantly reducing on-chain transaction fees and greatly improving user experience; the deep integration of AI and blockchain has driven comprehensive innovation in DeFi, NFTs, and SocialFi, creating richer Web3 application scenarios; the consecutive approval of spot Bitcoin and Ethereum ETFs has brought institutional investors into the market, accelerating the convergence between traditional finance and crypto... With adjustments to the Federal Reserve's interest rate policy and improvements in global regulatory environments, the crypto market has entered a brand-new golden era.
In this context, Huobi HTX, as a globally leading cryptocurrency exchange, has not only witnessed major industry transformations but also played a pivotal role in this wave of change. In 2024, Huobi HTX continuously advanced industry development through innovative products, exceptional services, and diversified ecological strategies, achieving milestone after milestone. Empowered by HTX DAO, the platform steadily progressed in decentralized ecosystem construction, making its vision of a “People’s Exchange” increasingly clear and further solidifying its leadership position in the industry.
Looking back at 2024, Huobi HTX excelled not only in user growth, trading volume, and product innovation but also made significant progress in security compliance, ecosystem expansion, and brand building. That year, Huobi HTX set new records in user numbers, with a more active global community and continuously expanding ecosystem partnerships, bringing greater value and contributions to the industry.
Comprehensive Review of Huobi HTX in 2024
I. Platform Data: Explosive Growth Across Multiple Dimensions
1. User Base
In 2024, Huobi HTX added 3 million new registered users, with nearly 80 billion visits across both platforms. By year-end, cumulative registered users exceeded 49 million.
2. Trading Volume
Huobi HTX’s total trading volume for 2024 approached $2.4 trillion, doubling from the previous year. Spot trading accounted for 62%, approximately $1.5 trillion, up 160% year-on-year; futures trading reached about $900 billion, an increase of 70%. Overall, Huobi HTX’s trading volume showed a steady monthly upward trend.
3. Assets Under Management (AUM)
Over the past year, Huobi HTX recorded a net inflow of $1 billion. As of the end of 2024, cumulative user assets on the platform amounted to approximately $5 billion, representing an 80% increase from the beginning of the year.
4. Market Share
Huobi HTX’s C2C business demonstrated strong growth, with mainstream market trading orders increasing by 473%, C2C trading volume rising by 452%, market share growing by 471%, on-chain deposit and withdrawal orders increasing by 40%, and deposit/withdrawal scale expanding by 27%.
II. Spot Assets: Capturing Early Opportunities, Delivering Wealth Effects
In 2024, leveraging precise market insights and keen asset identification capabilities, Huobi HTX listed 218 high-quality assets covering popular sectors including DePIN, RWA, Meme, and SunPump, among which 171 were globally first listings, consistently aligning with market trends.
Q1: Against the backdrop of BTC’s rebound, Huobi HTX’s asset team seized early opportunities in both the Meme and RWA sectors. On the Solana Meme front, flagship assets WIF and BOME were listed early, delivering annual gains of 121x and 56x respectively. In the RWA sector, premier asset ONDO was launched first, steadily appreciating 45x throughout the year.
Q2: During a market downturn, Huobi HTX’s asset team carefully selected leading projects from top-tier sectors, listing ENA (Ethena) from DeFi, IO (IO.NET) from DePIN, and ZK (ZKsync) from Layer2. As a benchmark new stablecoin project, ENA surged 6x after listing on Huobi HTX; IO rose 110% post-listing, becoming a star in the DePIN space; ZK, one of the most anticipated projects in the Layer2 community, was promptly listed and achieved a peak monthly gain of 60%.
Q3: As the on-chain market warmed up, the overall market gradually flourished. Huobi HTX proactively positioned itself in trending sectors, fully supporting SunPump series tokens and community-driven Meme coins. Among SunPump ecosystem tokens, SUNDOG stood out with a post-listing surge of 37x, becoming a key driver behind the SunPump ecosystem’s rise. Subsequently, other hot tokens like SUNCAT and SUNWUKONG were also listed, offering users more investment options. For community Meme coins, Huobi HTX’s asset team closely followed trends and responded to community demand by launching lowercase nerio as a first-listed asset. Backed by strong community support, it achieved a maximum gain of 137x after listing on Huobi HTX, becoming a focal point of market discussion.
Q4: Fueled by positive sentiment around the U.S. election and heightened market optimism, Bitcoin broke the historic $100,000 barrier. Capitalizing swiftly, Huobi HTX launched the "Golden Dog Program" wealth report to help users capture on-chain wealth opportunities. Notable tokens GOAT (Goatseus Maximus), BAN (Comedian), and ACT (Act I: The AI Prophecy) saw maximum gains of 705.29%, 4445.45%, and 12079.49% respectively after listing, demonstrating strong momentum.
Throughout the year, Huobi HTX continuously refined its listing strategy, focusing on premium assets while deepening community engagement and listening to user needs, striving to build a "People’s Exchange" that offers users more promising assets and wealth opportunities.
III. Financial Derivatives: Continuous Product Innovation and Functional Upgrades for Enhanced Experience
1. Huobi Futures
Futures was one of Huobi HTX’s key focus areas in 2024. The platform’s total futures trading volume reached approximately $900 billion, a 70% increase from 2023, with overall trading scale showing a consistent monthly growth trend—Q4 trading volume increased over 50% compared to Q3. By closely tracking market dynamics and trends, Huobi HTX introduced over 80 new futures trading pairs throughout the year, nearly 70 of which delivered gains exceeding 200%, accounting for more than 90%. As of December 2024, the platform supported over 160 futures trading pairs, providing users with abundant trading choices.
In Q4, Huobi Futures launched several major new products. In November, the industry-exclusive "Yu Bibao" product debuted—a user-friendly feature allowing users to earn up to 6% annualized yield on funds held in their USDT-margined futures accounts, regardless of whether they opened positions. Within just one month, Yu Bibao attracted over 150,000 users and became highly popular among futures traders. In December, the grid trading function underwent a full upgrade, equipping users with powerful tools such as AI-generated strategies and one-click replication of top-performing strategies.
Beyond these launches, Huobi HTX completed over 30 futures-related functional optimizations throughout the year, including stop-loss/take-profit price spread protection and real-time position updates. For its copy trading product, the platform focused heavily on user experience, completing 15 rounds of enhancements—including enabling followers to track multiple traders and optimizing leaderboards. By December 2024, the number of users participating in copy trading had grown over 700% compared to the start of the year.
2. Huobi Earn
Last year, Huobi Earn completed a comprehensive layout across three core segments: Simple Earn, Structured Products, and On-chain Products—delivering industry-leading user experiences and broader earning opportunities. By closely tracking trending assets, Huobi Earn developed differentiated exclusive new-coin staking products, leading the industry in both quantity and speed of listings. Through dynamic tiered interest rates aligned with market conditions, Huobi Earn maintained competitive returns, with PoS coin yields ranking first in the industry.
Currently, Huobi Earn supports 166 major cryptocurrencies, hosts 2,725 earning projects, serves over 500,000 users, and manages over $1 billion in assets. Among its diverse offerings, the Shark Fin product emerged as a standout due to its superior yield and unique structure. In 2024, Shark Fin ran 63 rounds with cumulative subscriptions exceeding 500 million USDT. Meanwhile, the introduction of Liquid Restaking innovatively lowered entry barriers for liquidity restaking, attracting over 100,000 users.
3. Huobi Loans
Leveraged Trading
To comprehensively enhance user experience and reduce investment risks, Huobi Leveraged Trading implemented multiple functional upgrades. The system now adopts a more robust financial logic framework, fully optimizing the margin calculation formula. The liquidation mechanism has been upgraded to run internal and external index-based liquidations in parallel with TWAP-based order execution, minimizing user losses during liquidations. Additionally, the creation of a "Risk Provision Fund" ensures smoother trading experiences following minor under-collateralization events.
Notably, in 2024, Huobi Leveraged Trading achieved second-level recovery of trading capability for users affected by over 1,000 minor under-collateralization incidents. Furthermore, a dedicated point-to-point communication channel for VIP clients ensured seamless implementation of professional trading strategies.
Collateralized Borrowing
In November, Huobi HTX launched a flexible-term dynamic interest rate product for collateralized borrowing, offering users low-cost and highly flexible lending services. Utilizing a market-driven dynamic interest model with low rates and zero fees, the product ensures some of the lowest borrowing costs across all platforms. With instant borrow-and-repay functionality and leading large-scale borrowing limits for USDT, BTC, and ETH, it fully meets diverse user demands.
Thanks to widespread market recognition since launch, by year-end 2024, the outstanding loan balance had grown fivefold and the number of borrowers tripled compared to the beginning of the year.
OTC Lending
On OTC lending, Huobi HTX continuously optimized accepted collateral types and discount rates. Market makers can now use over 100 different tokens as collateral, significantly improving capital efficiency. According to incomplete statistics, the total OTC lending volume on Huobi HTX increased over three times compared to the start of the year.
In 2025, OTC lending will introduce tiered fee-free strategies based on transaction amounts to better serve market makers of all sizes.
IV. Product Upgrades: User-Centric Enhancements Across the Board
1. Security Improvements
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Full-site adoption of passkeys, implementation of Web Cookie hijacking prevention, and API support for ED25519 encryption signatures;
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Integration with Fireblocks Off Exchange to reduce counterparty risk;
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Launch of Proof of Reserves, with 26 public disclosures of Merkle tree asset data, all showing reserve ratios exceeding 100%.
2. Performance and Experience Enhancements
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App startup time reduced by 36%;
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Redesigned interactions on Community, Earn, K-line, and order book pages for greater simplicity and clarity.
3. Feature Optimizations
Huobi Futures
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No service downtime during USDT futures settlement, enabling truly 24-hour uninterrupted trading;
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Users can now automatically adjust their USDT futures position limits, simplifying the adjustment process;
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Complete overhaul of the insurance fund, showcasing platform strength and safeguarding user interests;
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Launch of Copy Trading 3.0, significantly enhancing the copy trading experience. Further iterations are underway, including integration of the copy trading interface with the main futures trading page and smart copy trading features;
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Introduction of the "Zero-Cost Position" campaign, allowing eligible users to claim simulated futures positions, with profits distributed directly to their futures accounts upon closure.
Huobi Earn
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Complete upgrade of Dual-Currency products, with market-driven floating interest rates for savings accounts. Integration between Earn and Leverage led to the launch of Yu Bibao and VIP flexible-term products.
Others
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Catch-up on foundational capabilities such as iceberg orders, global search and order modification for leveraged pairs;
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Full upgrade of API trading functions, adding WebSocket interfaces for futures, spot, and leverage trading, making API usage more convenient;
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Launch of the HTX Telegram mini-program, providing users with a more seamless C2C trading experience.
V. Platform Activities: Triple-Threat Approach, Diverse Engagement Models Benefit Users
1. Asset-Based Campaigns
In 2024, Huobi HTX’s asset campaigns centered on “innovation and upgrades,” with enhanced mechanics and larger prize pools:
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Prime Series: A total of 48 PrimePool and 3 PrimeVote events were held throughout the year, distributing approximately 4.3 million USDT in rewards (calculated at final event-day prices). Starting from the 17th edition, participation required staking $HTX, effectively empowering the $HTX token and significantly increasing both the number and total value of $HTX holdings on the platform.
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Launchpool Revamp: Starting in December, PrimePool evolved into Launchpool, merging financial products with mining. Users who subscribe to $HTX flexible-term earn products can simultaneously earn both staking returns and airdrop rewards, with support for “one-coin, multi-mining”—staking $HTX grants eligibility for airdrops from all ongoing projects in the pool. Participation surged to 150,000 users, with $HTX flexible-term assets increasing by over 40%.
2. Mining Campaigns
In 2024, Huobi HTX pioneered four mining initiatives: trading mining, liquidity mining, borrowing-to-mine, and Liquid Restaking.
- Trading Mining
Trading Mining was an exclusive user benefit program where participants could earn rewards by trading designated tokens. Throughout 2024, Huobi HTX hosted 10 trading mining events, engaging over 45,000 users and distributing rewards worth over $10 million.
- Liquidity Mining
The “Liquidity Mining” campaign rewarded users with $HTX tokens for providing liquidity—a limited-time official initiative. The platform took snapshots every minute of BTC/USDT and ETH/USDT spot or perpetual contract order books, evaluating whether user limit orders fell within valid price ranges and calculating corresponding mining rewards based on order size. This activity served as an effective risk management tool, helping users control risks and improve overall profitability through strategic order placement and capital allocation during market volatility. In 2024, six liquidity mining events were conducted, involving over 41,000 users and distributing over $2 million in rewards.
- Borrow-to-Mine
Launched in November 2024, Borrow-to-Mine focused on USDT flexible-term lending products. Its core advantage lies in requiring no complex operations—users simply borrow regularly to share in platform growth benefits. By December 31, three Borrow-to-Mine events were successfully completed, surpassing 5,000 participants and distributing $HTX rewards valued at 70,000 USDT.
- Liquid Restaking / Yu Bibao
With the explosive growth of the Restaking sector in 2024, Huobi HTX launched its exclusive CEX-based airdrop initiative, Liquid Restaking, enabling users to participate freely and without barriers in popular on-chain airdrops. By the end of December, over 100,000 users participated, contributing over $300 million in assets.
Liquid Restaking has since been upgraded into Yu Bibao, evolving into a trading account earning product. Users simply need to hold funds in their USDT-margined futures account—regardless of whether they open positions—to earn a 6% annualized return effortlessly and without lockups.
3. Platform-Wide Events
In 2024, Huobi HTX hosted a series of platform-wide events including the Pizza Festival Carnival, “Affectionate Dragon Boat Festival,” Singles’ Day Week, 11th Anniversary Month, and New Year’s Eve Party, setting new records in user engagement.
During the Pizza Festival series, Huobi HTX awarded millions of dollars in prizes, boosting average daily trading users by nearly 20%, daily trading volume by nearly 50%, and average per-user trading volume by nearly 25% compared to pre-event levels.
During the 11th anniversary celebrations, Huobi HTX distributed rewards worth over 10 million USDT to 334,832 users. The 11th Anniversary Summer Carnival attracted over 310,000 registrants, generating $10.242 billion in futures trading volume and $1.54 billion in spot volume, with over 940,000 USDT in rewards distributed. Additionally, around 20,000 returning users rejoined Huobi HTX through the returning user campaign.
VI. Security & Compliance: Upholding the Highest Standards While Adapting to Global Regulatory Frameworks
1. Security Summary
In 2024, Huobi HTX’s security system earned trust through outstanding performance:
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Transaction Security: Blocked 98 withdrawals to scam addresses, recovering over 1.37 million USDT in potential user losses; froze 7.83 million USDT in externally stolen funds;
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Account Security: Issued over 2.7 million security alerts and took down 130 phishing websites;
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Fund Security: Added 71,089 blacklisted addresses and prevented over 5.71 million USDT in deposits from malicious addresses.
Additionally, Huobi HTX published Merkle tree Proof of Reserves reports every month in 2024, maintaining reserve ratios above 100% throughout the year. Mid-year, the platform upgraded its Proof of Reserves system, expanding coverage from 5 to 8 assets: BTC, ETH, TRX, USDT, HTX, XRP, DOGE, and SOL. Third-party custodial asset data was also included, further enhancing transparency.
To help users better understand the principles, implementation, and verification of Proof of Reserves, the platform upgraded its dedicated page, thoroughly explaining what Proof of Reserves (PoR) is, why a 100% reserve ratio matters, and Huobi HTX’s commitment to asset transparency.
2. Licensing and Compliance
In 2024, Huobi HTX expanded further into the European market. Its affiliated companies not only maintained compliant operations but are actively pursuing a MiCA license in Europe, embracing regulation and broadening international operations.
Significant progress was also made in Huobi HTX’s Middle East expansion, with applications currently underway for Dubai’s Virtual Assets Regulatory Authority (VARA) Full Market Product (FMP) license—one of the region’s most prestigious and valuable virtual asset licenses. Once obtained, it will enable stablecoin, fiat trading, and virtual asset advisory services. Previously, Huobi Dubai received initial approval (Initial Approval) from VARA.
Moreover, Huobi HTX is actively advancing applications for custody, brokerage, exchange, and related licenses in Bahrain, with progress proceeding smoothly.
In anti-money laundering (AML), to ensure comprehensive user asset protection and compliant operations, Huobi HTX continues collaborating with leading global on-chain monitoring databases to detect and block transactions involving blacklisted addresses and high AML-risk activities. Simultaneously, Huobi HTX strictly adheres to regulatory requirements, building a complete compliance AML system encompassing Know Your Customer (KYC), automated transaction monitoring, and account management modules—committed to creating a secure and compliant trading environment.
VII. Operations Overview: Cultivating Community Culture and Strengthening Customer Service
1. Scale Growth
In 2024, Huobi HTX actively engaged users through social media and in-platform content initiatives. Currently, the official social media communities boast over 2.55 million total followers, with the Chinese-speaking community achieving the highest engagement rate in the industry. X Space traffic ranks among the industry leaders, peaking at 20,118 concurrent viewers per session. Community membership surpassed 700,000, up 41.6% quarter-over-quarter, placing it among the top three platforms. In terms of community events, Huobi HTX organized 174 campaigns throughout the year, driving $69.9 million in associated trading volume and over $1.9 million in deposits.
Meanwhile, community engagement surged, displaying vibrant vitality. In 2024, the platform recorded 3.48 million total posts and 11.11 million interactions. Over 100 user events and 90+ viral topics were launched, with single events drawing over 74,000 participants. Every day, more than 500 active analysts share insights and experiences within the Huobi community, collectively building a high-quality creator ecosystem.
Additionally, Huobi Growth Academy hosted 52 learn-to-earn events in 2024, attracting 468,000 users and distributing $249,000 worth of learning rewards—making outstanding contributions to crypto user education.
2. Service Experience
Huobi HTX remains committed to putting users first and prioritizing user experience. In 2024, the customer service team served nearly 367,000 users, resolving 796,073 inquiries and tickets, with ticket resolution satisfaction exceeding 80%. In 2025, through optimized service access points and improved synergy between AI assistants and human agents, Huobi HTX will continue enhancing response efficiency—ensuring “thoughtful guidance before service, professional and efficient handling during service, and continuous care afterward”—and will achieve comprehensive user experience upgrades through multi-channel feedback mechanisms.
VIII. Ecosystem Development: Exploring New Models of Decentralized Governance and Promoting Global Crypto Industry Growth
1. HTX DAO
Established in January 2024, HTX DAO has paved a new path for decentralized exchange governance, progressively realizing the vision of a “People’s Exchange.”
To date, the inaugural People’s Council of HTX DAO has completed its term, and a new governing committee has taken office through the “Recruitment Program.” Community members cast over 350,000 votes on HTX DAO throughout the year. Based on approved governance proposals, Huobi HTX introduced new $HTX-empowering models such as “one-coin, multi-mining,” further strengthening the competitiveness of $HTX and offering fresh perspectives for long-term DAO-based governance of the exchange ecosystem. According to incomplete data, bolstered by mechanisms such as liquidity donations and token buybacks, Huobi HTX now has over 720,000 $HTX holders, with large holder counts increasing by 268%, including a 110% rise in those holding over $10,000 worth of $HTX.
To promote its innovative governance philosophy, HTX DAO hosted 18 offline events across 8 countries and 30 cities, achieving an exposure reach of 300 million, adding over 3,600 new group members with a conversion rate exceeding 10%. HTX DAO also partnered with 35 external communities, successfully executing 105 ecosystem collaboration projects and hosting 51 AMAs—significantly raising its profile while consolidating community consensus.
2. HTX Ventures
As Huobi HTX’s global investment arm, HTX Ventures invested in 28 funds and cutting-edge crypto projects in 2024, spanning DeFi, BTCFi, ZK-rollups, modular infrastructure, Layer 1 and Layer 2 solutions, artificial intelligence, SocialFi, and GameFi. By investing in BTCFi projects such as Babylon, BounceBit, Nexio, and Corn, HTX Ventures strengthened its support for the Bitcoin ecosystem. In infrastructure, HTX Ventures focused on interoperability and modularity, backing emerging blockchain networks such as Berachain, Monad, Avail, Sophon, and Camp Network. Investments in Vanilla Finance and BSX reflect HTX Ventures’ multi-chain approach within the DeFi ecosystem.
Beyond capital, HTX Ventures provides comprehensive support to portfolio companies, including resources, market access, operational consulting, listing advisory, fundraising assistance, technical guidance, and liquidity support—laying a solid foundation for their growth. It has formed strategic partnerships with leading VCs such as Bankless and Figment to jointly advance healthy industry development.
In 2024, HTX Ventures maintained a strong presence at major global summits including ETH Denver, ECC, TOKEN2049, Consensus, Korea Blockchain Week, and Hong Kong Hack Summit—engaging deeply with top-tier VCs and ecosystem partners, identifying high-potential projects, and promoting sustainable ecosystem growth.
Furthermore, HTX Ventures published over 13 research reports last year, covering hot topics such as technical competition in the Ethereum ecosystem, Layer 2, liquid restaking, Dencun upgrade, Pectra upgrade, DePIN, AI + Crypto, BTCFi, Meme, stablecoins, RWA, and the impact of the U.S. election on blockchain, sharing expert insights from a builder’s perspective.
IX. Brand Milestones: Enhancing Image and Advancing Global Expansion
1. HTX DAO 2024 & People’s Exchange Launch Ceremony Successfully Held
On February 2, the HTX DAO 2024 and People’s Exchange Launch Ceremony took place in Singapore. The event marked the beginning of Huobi HTX’s decentralization journey, establishing the People’s Exchange as its core ethos. Sun Yuchen, global advisor of Huobi HTX and core supporter of HTX DAO, delivered a keynote speech and joined the HTX DAO Governing Committee, ecosystem participants, and industry media to discuss the governance model of HTX DAO and the People’s Exchange. He stated: “Huobi HTX has completed a centralized decade. We hope that in the next ten years, we can transform into a decentralized entity, achieving long-term stability—building a true People’s Exchange through fully democratic mechanisms and transparent operations visible to all.”
2. TRON x HTX DAO Hong Kong Night
On April 9, the “TRON x HTX DAO 2024 Hong Kong Night,” hosted by TRON and co-organized by HTX DAO, was grandly held in Hong Kong. Sun Yuchen shared insights via video on TRON’s ecosystem development and HTX DAO’s decentralized exploration. He emphasized the mission to build a borderless financial system using blockchain technology to serve the billions unbanked globally. He also stressed that the crypto space must not only innovate technologically but also foster a community culture rooted in transparency, fairness, and self-governance. Going forward, he aims to integrate people, community, and users into a unified force, serving as the cornerstone of the crypto market and the TRON DAO and HTX DAO ecosystems.
3. Huobi HTX 11th Anniversary & TOKEN2049 Afterparty
During the TOKEN2049 summit, coinciding with Huobi HTX’s 11th anniversary, HTX DAO and TRON jointly hosted the TOKEN2049 Afterparty in Singapore. Over 1,100 senior industry figures, including prominent project teams, investment institutions, crypto KOLs, and media outlets, gathered to celebrate Huobi HTX’s milestone.
This 11th anniversary, themed “Enduring Storms, Forging a Champion’s Heart,” symbolizes Huobi HTX’s resilience through multiple market cycles and unwavering dedication to serving users and building the industry. At the live-streamed kickoff event, Sun Yuchen announced a new goal: to remain committed to long-term industry development and become a century-old institution in the crypto world.
4. Prominent Presence at Top Global Crypto Summits
In 2024, Huobi HTX made frequent appearances at top-tier global crypto summits, hosting 19 brand events and winning 4 industry awards. From the Huobi HTX Dubai Night to Crypto Summit 2024, and as a sponsor at GM Vietnam, Istanbul Blockchain Week, Blockchain Life 2024, and Bitcoin MENA, the platform demonstrated its commitment to global markets—deepening its international strategy and promoting widespread adoption of crypto applications through collaboration with global entrepreneurs and communities.
Notably, at the opening ceremony of Crypto Summit 2024, the organizer revealed that Huobi HTX ranked third in the CIS region with an 11% market share. Moreover, at Blockchain Life 2024, Sun Yuchen was honored with the “Best Crypto Entrepreneur of the Year” award for his outstanding achievements and innovation in the blockchain field.
Outlook for 2025
In the past year, the cryptocurrency market accelerated its integration with traditional finance, regulatory environments turned more favorable, and blockchain technology continued to advance. In December 2024, Bitcoin broke the historic $100,000 mark, igniting global investor enthusiasm and providing strong momentum for a new bull market, further driving the maturation of the crypto industry toward mainstream adoption. 2025 will be a critical year of accelerated development, technological iteration, and widespread innovation—presenting unprecedented opportunities for all industry participants.
As one of the most steadfast builders in the crypto space, Huobi HTX will continue its 2025 strategy centered on “global expansion, ecosystem prosperity, wealth effects, and security compliance.” The platform will focus on enhancing user experience, strengthening compliance and technological innovation, and advancing ecosystem development—committed to offering users more diversified digital asset services. Specifically, Huobi HTX will prioritize the following areas:
1. Continuously Identify High-Quality Assets and Amplify Wealth Effects
Huobi HTX will maintain its edge in asset listings by conducting in-depth market research, focusing on wealth generation, and uncovering early-stage quality assets and leading projects in trending sectors. The platform will remain deeply embedded in the community, actively listening to user feedback, and reinforcing its image as a premier destination for wealth growth.
Key strategies for asset listings include:
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Align with the community: Deeply listen to community needs, support highly recognized quality projects, oppose cartel tokens, and build the “People’s Exchange”;
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Focus on long-term industry development: Discover projects with lasting value for the crypto ecosystem, provide them with extensive resources, and co-build foundational pillars;
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Target trending sectors and premium assets: Accurately identify industry trends, prioritize high-quality trending assets with solid fundamentals, ensure rapid listings; capitalize on the bull market to maximize user returns and amplify the “wealth effect.”
In summary, Huobi HTX will always center on users, continuously refine its listing strategy, and address community needs—striving to become the go-to investment platform and create wealth opportunities for more people.
2. Commit to Technological Innovation, Expand Product Offerings, and Elevate User Experience
Huobi HTX will intensify upgrades across spot, derivatives, and C2C businesses—developing innovative products while iteratively improving existing features to deliver top-tier user experiences.
In 2025, Huobi HTX plans to:
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Homepage: Fully optimize the interface with a user-centric design, preparing for the launch of version 11.0;
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Spot Trading: Enhance trading experience with unified account systems and pre-market trading;
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Futures Trading: Comprehensive revamp of core functions, improving ease of use; develop strategic product suites such as grid trading and smart copy trading; increase liquidity investments for smoother trading;
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Huobi Earn: Implement an “interest rate pricing engine” integrating Earn and Loans, dynamically adjusting to market conditions to maximize platform yields; shift focus from idle to active trading assets, raising the ceiling on managed assets; build richer, fully automated wealth management tools and product suites;
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Collateralized Loans: Expand eligible collateral types, potentially including $HTX; introduce cross-margin modes to diversify offerings;
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Deposits & Withdrawals: Build the most professional C2C trading platform, delivering the best possible deposit and withdrawal services;
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Customer Service: Fully optimize service workflows, enhance self-service and intelligent capabilities, collect user feedback across channels, strengthen comprehensive support, deliver personalized experiences, and deepen emotional connections between users and the brand.
3. Upgrade Security Measures and Explore Global Compliance Models
In 2024, Huobi HTX maintained a perfect record of zero security incidents. In the new year, “security and compliance” will remain the top priority. On platform security, Huobi HTX will roll out HttpOnly, multi-device login detection, and异地login alerts. Additionally, the Proof of Reserves system will be enhanced in the following ways:
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Upgrade underlying data storage architecture to support querying and verifying all historical Proof of Reserves data;
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Add Proof of Reserves for more blue-chip assets;
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Significantly expand the number of third-party custodial assets included.
On compliance, Huobi HTX will actively study MiCA licensing requirements across multiple European countries to prepare for broader compliant operations. Following acquisition of the Dubai license, the platform will establish local compliance operations, launch fiat onboarding and stablecoin exchange services, and strengthen customer acquisition and brand promotion in the Middle East.
Over the next year, Huobi HTX will continue increasing investment in AML technologies, enriching its risk monitoring database, improving detection efficiency, and fully protecting compliant operations and user assets. The platform will stay ahead of international regulatory trends, meeting AML compliance requirements in more jurisdictions to ensure a compliant trading environment for users worldwide.
4. Strengthen Ecosystem Development, Advance Decentralized Governance, and Foster Global Crypto Prosperity
In 2025, HTX DAO will work across multiple dimensions to promote the maturity of DAO organizations and $HTX:
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Further refine decentralized governance structures, encouraging broader community participation. HTX DAO plans to introduce more transparent and fair voting mechanisms to ensure every user’s voice is heard and reflected in future proposals;
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Deepen collaborations with domestic and international blockchain projects, exploring more ecosystem partnership opportunities;
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Enhance user education to deepen understanding of DeFi and DAO governance, encouraging more users to participate in decision-making;
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Boost $HTX value. Leverage dual benefits of earning and mining, “one-coin, multi-mining,” and flexible redemption features to stimulate user holding and engagement, continuously attracting new users;
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Accelerate international expansion and global community building.
HTX Ventures will continue leveraging its strengths in investment, incubation, and strategic support, partnering with leading global innovators and top-tier VCs. HTX Ventures believes 2025 will be a pivotal year when the crypto industry crosses a critical threshold—technology will accelerate, and the adoption of innovative applications will explode. HTX Ventures will spare no effort in contributing to the global blockchain ecosystem, helping frontier projects stand out in fierce competition.
In its "HTX Ventures 2024 Year in Review and 2025 Outlook" report, HTX Ventures identified five rapidly growing sectors in 2024: Bitcoin ecosystem, infrastructure, Meme, AI, and TON ecosystem. In 2025, HTX Ventures will deepen its focus in these core areas, identifying and supporting more use cases and high-potential projects.
5. Build Global Brand Influence with Focus on CIS Region
In 2025, Huobi HTX will aggressively host brand events in key strategic regions, especially the CIS area, showcasing its brand from multiple angles to achieve broad exposure and strongly support global expansion. Huobi HTX will also explore differentiated cross-industry collaborations, engaging in Web3 partnerships with a younger, more creative perspective.
2025 is a pivotal year for Huobi HTX to embrace new industry opportunities. As an experienced digital asset exchange with a long history and a relentless focus on user needs, Huobi HTX is confident in delivering exceptional results for global users—moving closer to its vision of “achieving financial freedom for eight billion people worldwide.”
About Huobi HTX
Founded in 2013, Huobi HTX has evolved over 11 years from a cryptocurrency exchange into a comprehensive blockchain business ecosystem, encompassing digital asset trading, financial derivatives, research, investment, incubation, and more.
As a globally leading Web3 gateway, Huobi HTX adheres to a development strategy of global expansion, ecosystem prosperity, wealth effects, and security compliance, providing cryptocurrency enthusiasts worldwide with comprehensive, secure, and reliable value and services.
To learn more about Huobi HTX, visit HTX Square or https://www.htx.com/, and follow us on X, Telegram, and Discord. For inquiries, contact [email protected].
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