From "Non-cooperation" to "Seeking Connections": Huobi HTX's Confidence and Ambition
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From "Non-cooperation" to "Seeking Connections": Huobi HTX's Confidence and Ambition
2024 marks the inaugural year of HTX DAO's development and a pivotal year for Huobi HTX's rebirth.
Navigating Web3 tides with focused insights2024 marks the inaugural year of HTX DAO and a pivotal year of rebirth for Huobi HTX.
This year, we have seen how HTX DAO has energized the community, ensuring every voice is heard and every suggestion respected. It’s the awakening of collective power—the convergence of shared values and goals. Huobi HTX has undergone a profound self-transformation, evolving from “non-cooperation” to actively seeking registration links, embracing new growth opportunities with greater maturity and stability.
Behind these achievements lie the relentless efforts of countless Huobi staff, Huobi HTX users, ecosystem partners, and the HTX DAO community—efforts that have shown the crypto world a more open, innovative, and powerful Huobi HTX and HTX DAO.
"Don't be evil" is the底线 and belief of Huobi people
“Given Huobi HTX’s poor reputation, why don’t you leave?” This is a question most Huobi employees are frequently asked.
Lily, BD at Huobi HTX (@Doris_HTX), admitted that she experienced the company’s lowest moments and the hardship of losing clients. But encouragement from loyal Huobi HTX users kept her going—they firmly believe that Huobi HTX never does evil.
Lily said that from her first day at Huobi HTX, she formed an impression of integrity. Though it once made mistakes, it spent two years making amends. Now, it is gradually repaying those who stood by it.
Huobi HTX has published security monthly reports for six consecutive months, disclosing its latest progress in protecting user assets. The latest data shows that in October, Huobi HTX issued 280,871 security alerts to users—an increase of about 22% month-on-month; cracked down on five phishing websites and fake app download sites; intercepted seven withdrawals to scam addresses, recovering 12,689 USDT; and handled 13 cases of stolen external assets flowing in, helping freeze 491,745 USDT worth of stolen funds.
Meanwhile, across diverse sectors—from AI Memes to DePIN, mascots, and animal-themed Memes—Huobi HTX is comprehensively launching high-quality assets, with star projects emerging in each category such as $GOAT, $Luce, and $Grass, delivering gains of several or even dozens of times.
The establishment of HTX DAO and the People's Committee exemplifies Huobi HTX’s decentralization journey—transitioning from a centralized structure toward a truly decentralized ecosystem. No further explanation is needed; $HTX’s over 80% surge in the past four months speaks volumes.
(Source: Huobi HTX, as of November 26)
Lily reflected, “All Huobi staff share one belief: return to the top three. We believe that rebuilding a company from rock bottom brings greater achievement. After all, we’ve walked through hardships—what doesn’t kill us makes us stronger.”
Huobi HTX has the determination to improve
Liu Yego (aka "Sixth Master", @HTX_liuyego), head of Huobi HTX’s Marketing Center, took charge of marketing and HTX DAO operations during this year’s darkest period for the exchange. Her answer to the above question is simple: “Problems are opportunities. If I can grow alongside Huobi HTX during its toughest time and help rebuild it, I will achieve real personal and professional transformation. How many chances in life do you get to work and grow with a genius like Justin Sun?”
Sixth Master revealed that she has instilled one belief into her team over the past year: Huobi HTX can only—and will—recover through unity and collective effort!
Undoubtedly, today’s Huobi HTX is proving with results and sincerity: Huobi HTX has the resolve to become better.
When asked about past negative publicity, mockery, and misunderstandings, Sixth Master frankly admitted she often motivates herself. Thus, we see her working over ten hours daily, rarely taking weekends off—always either thinking about business or executing it. In 2024 alone, she flew 46 times, visiting over 10 countries and more than 30 cities, attending industry conferences and meeting face-to-face with clients and partners.
She expressed her thoughts on social media: “Belief only matters when everything goes against us. Belief is meant to be practiced, not exploited for profit. Company growth is like blockchain industry development—the darker and harder it gets, the more we need the power of belief. Rather than becoming complainers or quitters, let’s be builders and breakthrough-makers.”
And this is precisely the essence of Huobi HTX.
0xMoon (@0xMoon6626), elected as an HTX DAO People’s Committee member this year, has participated multiple times in HTX DAO governance initiatives. He remarked on social media: “I’ve seen Huobi’s progress firsthand. From being criticized for associating with Huobi to now having people asking me to connect them with Huobi HTX channels. I’ve interacted with nearly 30 people at Huobi HTX—from Brother Sun to customer service Niuniu—all left me positive impressions. It feels like Huobi HTX and I could be friends. I hope everyone re-evaluates Huobi HTX and $HTX.”
Meeting at the peak: Huobi HTX’s path forward
As the saying goes: “We strive on our own paths, yet ride the same wind across thousands of miles.” Based on input from within Huobi HTX, the HTX DAO community, and broader crypto users, here are directions Huobi HTX can pursue:
- Security First
“Security is the top priority” is an unwavering principle at Huobi HTX. Justin Sun, global advisor of Huobi HTX, has repeatedly emphasized the goal of “long-term stability and security” in public statements.
From Merkle tree proof-of-reserves to monthly security reports, and collaborations with institutions like Xinhuo Tech, BitGo, CertiK, and FearsOff—Huobi HTX will never cease advancing its security infrastructure.
- Enhance Liquidity
Historically, Huobi HTX’s liquidity has been less than ideal. However, since this year—especially Q2—there has been improvement. Among 43 major centralized exchanges, Huobi HTX now ranks fourth in liquidity.
Huobi HTX should continue deepening market depth, attract more high-quality market makers and brokerage teams, and deliver seamless trading experiences.
- Product Optimization
Huobi HTX conducts quarterly user surveys to understand market sentiment and gather feedback—a practice sustained for two years. Meanwhile, leveraging the HTX DAO People’s Committee, Huobi HTX has improved various product experiences: adding facial recognition for withdrawals, first-trade loss protection in futures, unique 6% interest subsidies on futures account balances, and offering the industry’s lowest trading fees.
Clearly, Huobi HTX must persist in optimizing for user-friendliness.
- Golden Dog Program: Unearthing Hot Assets
Many ask about Huobi HTX’s listing criteria. Beyond standard metrics like market cap, community, and founding team, a project must ultimately gain approval from Justin Sun, global advisor of Huobi HTX.
Projects listed on Huobi HTX are handpicked by Justin Sun as having exceptional potential—including Neiro, Grass, ACT, and LUCE, launched globally first on Huobi HTX—part of the Golden Dog Program.
Going forward, Huobi HTX can continue using the “Golden Dog Program” to discover more high-potential assets, establishing itself as a leading platform for premium asset launches, enabling users to seize early advantages in the fast-evolving crypto market.
- Building the Crypto Ecosystem
It’s hard to imagine that Huobi HTX, born from trading, now aims to become one of the industry’s best content platforms.
In Justin Sun’s and Huobi staff’s view, the crypto market’s maturity, legal frameworks, and societal acceptance lag far behind the internet industry. As an industry participant, Huobi HTX has a duty to conduct continuous education. Moreover, exchanges don’t compete—they exist to serve users and markets, driving sustainable growth for the entire crypto ecosystem.
As Sixth Master put it: “We’ll definitely face many challenges ahead—but a sharp sword emerges only after grinding.”
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