Huobi HTX Partners with SunPump to Build Next-Gen Meme Coin Ecosystem: Welcoming the Third Gold Rush of Web3
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Huobi HTX Partners with SunPump to Build Next-Gen Meme Coin Ecosystem: Welcoming the Third Gold Rush of Web3
HTX has partnered with SunPump since its launch, actively supporting high-quality meme projects and leveraging its exchange advantages to lower the barrier for users to participate in the meme market, thereby driving the meme boom.
Navigating Web3 tides with focused insightsAbstract
SunPump, a sub-product of Sun.io, is the first fair-launch Meme coin platform on TRON. Its design fully integrates usability, fairness, and responsibility, providing users with an efficient and transparent Meme coin trading experience.
HTX (formerly Huobi) has partnered with SunPump since its launch, actively supporting high-quality Meme projects and leveraging exchange advantages to lower user barriers for entering the Meme market, thereby fueling the Meme boom.
Meme coins continue to attract strong market interest, and their unique wealth effect creates a moat against Web2 platforms. As such, Meme coins are becoming the primary gateway for Web2 users to enter Web3, potentially leading a new wave of gold rush in the Web3 era.
What is SunPump
SunPump, a sub-product of Sun.io, is the first fair-launch Meme coin platform on TRON. SunPump simplifies the processes of token issuance and trading, enabling users to easily participate in the Meme coin market. Users can browse and select Meme coins of interest on the SunPump platform, purchase tokens via its bonding curve mechanism, and freely sell their holdings at any time.
Advantages of SunPump
SunPump's design emphasizes usability, fairness, and accountability, delivering an efficient and transparent Meme trading experience. It features several innovative functionalities:
One-click Token Creation: Users can quickly create their own Meme coin by simply entering a name, symbol, uploading an image, and paying a small fee. This significantly lowers the barrier to personal token creation, stimulating creativity and community engagement.
Bonding Curve Mechanism: The platform uses a bonding curve pricing model that dynamically adjusts token prices based on supply, ensuring fair and transparent pricing, reflecting SunPump’s commitment to equitable trading environments.
Instant Market Access: Newly created tokens are immediately listed on SunPump, allowing seamless buying and selling. This ensures liquidity and ease of trading, enabling users to rapidly engage with the market.
Liquidity Injection & Token Burning: When a token reaches certain market cap thresholds, SunPump injects predefined liquidity into SunSwap and executes token burns to regulate circulating supply. This helps balance market supply and demand, preserve token value, and demonstrates SunPump’s thoughtful market governance.
Transaction Transparency: All transactions on SunPump are public. Users can view transaction history and activity levels, enhancing trust—though users must recognize they bear full responsibility for their trading decisions.
HTX x SunPump Innovation
The collaboration between HTX and SunPump pioneers a new CEX-DEX integration model, driving both the growth of decentralized ecosystems and the decentralization of exchanges through multiple innovations:
Simplified Listing Process: HTX addresses the difficulty of listing Meme coins by streamlining the listing process for SunPump projects. This enables quality projects to reach HTX’s large user base early, gaining significant exposure and trading volume, amplifying the wealth effect.
Comprehensive Exchange Support: After a SunPump Meme coin lists on HTX, it receives full business and marketing support. For example, following SUNDOG’s debut on HTX, the exchange launched futures trading pairs, new coin mining, trading competitions, earn products, and airdrop campaigns—greatly enriching the Meme investment experience.
Integration with On-chain Governance: Recently, HTX and SunPump launched a new listing model combining on-chain governance. Users can vote for preferred SunPump Meme projects using veSUN to help them list on HTX—a significant step toward HTX’s decentralization goals.
Rapid Growth of SunPump Ecosystem with HTX Partnership
On August 13, SunPump Beta officially launched. According to its official website, hundreds of Meme coins were successfully issued on the first day alone. These Meme coins not only continue popular cat-and-dog themed series but also feature creative projects inspired by Justin Sun and the TRON network, showcasing the community’s boundless creativity and deep understanding of crypto culture.
In terms of holder counts, top Meme projects on SunPump include: SUNDOG, FOFAR, SUNCAT, IVFUN, MUNCAT, BULL, among others. Data from Tronscan shows that as of September 4, SUNDOG had reached 190,278 holders, while SUNCAT had 16,585.
Despite its short existence, SunPump has demonstrated strong vitality—closely tied to the strengths of the TRON ecosystem. With over 2 million daily active users, TRON offers fast transaction speeds and low fees, making it an ideal platform for Meme coin development. Currently, USDT issuance on TRON exceeds $60.8 billion, accounting for 53% of total USDT supply. This ample capital pool enhances trading efficiency and provides crucial funding support for innovative projects, fostering the prosperity of the entire Meme ecosystem.
SunPump establishes within DeFi a comprehensive system covering token issuance, dynamic supply adjustment, liquidity formation, and value backing. Furthermore, leveraging TRON’s robust ecosystem, SunPump seamlessly connects DEX and CEX.
On August 14, Sun.io announced on X that SunPump has formed an ecological strategic partnership with cryptocurrency exchange HTX. This collaboration introduces an innovative listing module: Meme coins launched on SunPump can access a fast-track listing on HTX if they meet HTX’s listing criteria and maintain either a daily trading volume of $10 million for three consecutive days or achieve a market cap of $30 million. This initiative not only opens a fast lane for Meme projects to global markets but also significantly boosts their visibility and liquidity, creating more diversified investment opportunities for users.
Opening the Gateway + Amplifying Wealth Effect: Meme Coins as the Third Web3 Gold Rush
From the perspective of blockchain development stages, the technology is now maturing and urgently needs a breakthrough to challenge Web2’s dominance. Previous attempts across various sectors—such as social media and blockchain gaming—have struggled to compete with established Web2 giants. So how can blockchain find a viable entry point to rival Web2?
Since the current bull market began, the Meme coin craze has drawn sustained market enthusiasm and attracted numerous Web2 users, gradually serving as their first touchpoint with Web3. At a deeper level, the Meme sector may emerge as a new frontier for value creation.
Viewed through the lens of blockchain cycles, the first wave of gold rush participants were Bitcoin miners who acquired large amounts of BTC at minimal cost during the early days. The second wave came with the rise of smart contracts and Ethereum’s ICO boom. The third wave appears poised to be the Meme coin frenzy led by platforms like SunPump.
Since SunPump’s emergence, the Meme trend has continuously broken into mainstream awareness, igniting a surge in token creation within the TRON ecosystem. According to Dune analytics, over 74,000 Meme coins have been launched on SunPump within just three weeks of its release.
HTX provides exchange users with convenient access to SunPump, making the Meme ecosystem more accessible than ever before. More individuals now have the opportunity to enter Web3 through Meme coins. Simultaneously, HTX amplifies the wealth effect of Meme coins, channeling capital and traffic back onto the chain, fostering a more vibrant decentralized ecosystem. As Web3 solves accessibility challenges and delivers compelling financial incentives, mass adoption draws closer.
Notably, HTX has a long-standing tradition of supporting Meme coins. From the viral PEPE to this year’s “Trump-themed” Meme coins, HTX was among the first major exchanges to list them. Through its partnership with SunPump, HTX further solidifies its leadership in the Meme space and charts a new path for integration between centralized exchanges and decentralized ecosystems.
Risks and Outlook of the Meme Coin Boom
While the current Meme coin surge presents many opportunities, it also carries substantial risks. According to Dune data, over one million Meme coin projects have been launched on Solana’s Pump.fun platform. Extremely low issuance barriers have enabled countless rug pulls. Some tokens exploit celebrity influence to deceive investors. As tracked by crypto KOL Slorg, over 30 celebrity-themed Meme coins with notable market attention lost at least 80% of their value within days to weeks. Additionally, some issuers resort to increasingly offensive tactics for attention. Moreover, Pump.fun has contributed to an escalating “PVP” (player-versus-player) environment in Solana’s Meme ecosystem, where projects can crash to zero within minutes. The prevalence of MEV bots and sniping robots further fuels this chaos. In the long run, Solana’s ecosystem may face a “bad money drives out good” scenario. This is a critical issue for platforms like SunPump Beta—effective governance will determine which platforms endure.
Overall, the Meme sector remains highly promising. The maturity of platforms like SunPump reflects broader advancements in DeFi and blockchain performance, distinguishing this cycle from previous Meme booms. Compared to major cryptocurrencies in 2024, the Meme sector’s higher risk has yielded disproportionately higher returns. As public awareness grows, today’s Meme coins differ from past “air tokens”—they are widely understood as open games, with many participants mentally prepared for potential crashes. At its core, the Meme-driven influx stems from users seeking to gain market recognition through creativity and generate real value. Therefore, from a broader perspective, the Meme boom could become the third major gold rush in the blockchain industry, opening Web3’s gateway through integrated DEX-CEX models and drawing vast numbers of Web2 users into the ecosystem.
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