How will Trump-themed meme coins be affected by news developments and election dynamics, and what are the prospects for PoliFi tokens?
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How will Trump-themed meme coins be affected by news developments and election dynamics, and what are the prospects for PoliFi tokens?
Industry insiders have also shared their views on whether PoliFi tokens will replace more common meme coins and become the mainstream meme coin.
Navigating Web3 tides with focused insightsBy Weilin, PANews
Following the attempted assassination of Donald Trump, crypto assets tied to Trump experienced significant volatility, primarily affecting Trump-themed tokens and NFTs. Immediately after the shooting incident, MAGA(TRUMP) surged over 40% within half an hour, while MAGA(MAGA) rose more than 35%. As of July 15, prices of these two main tokens had pulled back, but a new wave of tokens emerged—such as FJB(FJB)—with intraday gains reaching 56.26%.
As part of the meme coin ecosystem, PoliFi tokens are clearly influenced by U.S. election dynamics and news events involving candidates like Trump. Industry insiders have shared their views on whether these political-themed tokens could replace more established meme coins and become mainstream.
TRUMP, MAGA Surge; Trump-Themed Tokens Claim 9 of Top 10 PoliFi Coins
As of 5:00 PM on July 15, the top 10 PoliFi tokens by verified market cap on CoinMarketCap were: MAGA(TRUMP), MAGA(MAGA), Super Trump Coin(STRUMP), MAGA VP(MVP), Baby Trump (BSC)(BABY TRUMP), BABY TRUMP(BABY TRUMP), Make America Based Again(MABA), TrumpCoin(DJT), Doland Tremp(TREMP), and Jeo Boden(BODEN).
Among them, MAGA(TRUMP) gained 39.42% over seven days but dropped 16.94% intraday; MAGA(MAGA) rose 10.23% over seven days but declined 16.98% intraday.
In terms of intraday performance, FJB(FJB) jumped 56.26%, MAGA Trump(MAGATRUMP) climbed 44.55%, MAGA(TRUMP2024) increased 32.48%, and ULTRA MAGA(ULTRA) gained 25.4%. In the PoliFi sector, Trump-themed tokens now dominate nearly the entire space.
Additionally, newly launched Trump-themed tokens such as EAR and FIGHT saw notable price increases following the attack. As of 5:00 PM on July 15, according to dexscreener data, FIGHT reached a FDV (fully diluted valuation) of $15.3 million, while EAR surged 32.51% in six hours but fell 70.55% over 24 hours, with its current FDV at $4.8 million.
Meanwhile, the floor price of Trump’s NFT series “Trump Digital Trading Cards” hit a new high of 933 MATIC (approximately $502) before settling at $422.15, up 121.59% over seven days but down 12.24% intraday. The second series is currently trading at a floor price of $65.50, up 16.93% over seven days and rising 2.1% intraday.
Trump-Themed Tokens Swing Widely With News and Election Developments
PoliFi meme coins blend politics, finance, and community culture, so their prices often react sharply to major events involving Trump or other politicians. Andrew Kang, co-founder of Mechanism Capital, stated on X that investing in meme coins is based on attention economics. Due to his constant presence in U.S. media cycles, Trump remains a focal point. The bet isn’t solely on his potential electoral victory, but rather on his sustained media visibility.
Therefore, these tokens are highly sensitive to news and election progress, requiring investors to closely follow media narratives. For example, during the first live televised debate between Biden and Trump on June 27, meme coins inspired by both candidates experienced sharp price swings. Super Trump Coin(STRUMP), MAGA(TRUMP), MAGA(MAGA), Doland Tremp(TREMP), and even misspelled versions like Jeo Boden(BODEN), all saw varying degrees of decline.
On June 18, rumors spread that Trump was launching an official token $DJT on Solana. However, once the team behind DJT was exposed, the token began a steep drop. Dex Screener data showed DJT plunged nearly 66.7% intraday, with its market cap falling to about one-third of its peak value.
Going back to May 31, when a New York jury found Trump guilty on all 34 counts—related to falsifying business records—making him the first former U.S. president convicted of a crime—MAGA(TRUMP) initially crashed but then rebounded sharply. FreeTrump(TRUMP) spiked 592.5%. Other related tokens like MAGA Hat(MAGA), Super Trump(STRUMP), and MAGA VP(MVP) fell between 10% and 25%.
This underscores the critical importance of monitoring news and social media. Meme coin participants must respond quickly to major events, verify information from multiple sources, and make timely decisions.
Future Potential of PoliFi Tokens: When to Sell?
Regarding the growth potential of PoliFi tokens, industry practitioners and KOLs have offered differing perspectives recently. In March, Steven Steele, marketing director of the MAGA project and host of a YouTube talk show, said: "My real goal is for this project to rival DOGE or SHIB in scale, market cap, and popularity."
"For many investors, it has effectively become a de facto election betting market," Steele said. "In the meme scene, people want a provocateur—an exciting, unpredictable figure seen as a total rebel... To many, Trump embodies all these qualities."
Andrew Kang shares a similar view. As early as February, Kang’s firm Mechanism Capital had taken positions in Trump-themed meme tokens and NFTs.
"Until summer, he’ll stay in the news cycle. And then there’s the election. This bet isn’t just about whether Trump wins. Polls suggest he likely will—but that’s not the point. The key is that he’ll remain in headlines constantly; people will keep talking about Trump. His whole strategy is provocation—saying outrageous, entertaining things to capture attention," Kang wrote on X.
"Beyond elections, there are ongoing court cases and prosecutions—federal election interference, Mar-a-Lago classified documents, Georgia election interference, New York hush money, civil fraud trial against the Trump Organization—that will serve as catalysts drawing even more attention. There are already several Trump coins out there, but in my view, only the one with the highest market cap will endure and become the central hub for all Trump-related speculation."
In his opinion, all meme coins carry risk. "The biggest risk here is Trump himself dumping all his $TRUMP—currently worth around $1 million—and disowning the coin. That could kill it instantly. Or it might follow the path of $DOGE/$SHIB, where founders dumped and denied ownership—Elon with DOGE, Vitalik with SHIB—but both still found long-term staying power afterward."
Andrew expects a "sell the news" effect post-election if the token sees substantial gains. "I anticipate a consolidation phase after his electoral victory, similar to how Dogecoin behaved after linking with Elon Musk."
"As the campaign intensifies, these meme coins may become barometers of candidate popularity. While their volatility correlates with political hype, their growth also reflects broader market dynamics," noted Max Jones, CEO and co-founder of MemePad.
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