Sun Yuchen collaborates with Singapore's goalkeeper Hassan Sunny, who crosses over to become Chief Security Officer at Huobi HTX
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Sun Yuchen collaborates with Singapore's goalkeeper Hassan Sunny, who crosses over to become Chief Security Officer at Huobi HTX
Huobi HTX Global Advisory Council member Justin Sun officially announced via livestream the signing of Sunny as Chief Security Officer and brand spokesperson.
Navigating Web3 tides with focused insightsLast week, Hassan Sunny, the Singapore national football team goalkeeper who helped China's national team advance to the Asian 18-finals of the World Cup qualifiers, visited Shanghai and participated in a series of events. He also gave interviews to multiple media outlets. His approachable, humble, and friendly demeanor further solidified his popularity in China, with his name frequently trending on Chinese social media platforms and earning widespread praise from netizens.
Alongside Sunny, Sun Yuchen and Huobi HTX were also frequently mentioned. On June 14, Sun Yuchen, member of the Huobi HTX Global Advisory Council, officially announced via livestream the signing of Sunny as Chief Security Officer and brand ambassador. One being the biggest influencer in the crypto space, the other a rising star in sports—images of them together quickly went viral online. As the first major international exchange brand to sign Sunny, Huobi HTX seized the opportunity and became an unavoidable focal point in media coverage. Over 100 media outlets have reported on the collaboration between Huobi HTX and Sunny, including blockchain and sports media, as well as numerous mainstream Chinese and international publications.
For the cryptocurrency industry, sports marketing is not uncommon. In football alone, there are many ambassadors far more prominent than Sunny—legends such as Messi and Ronaldo top the list. Football, as the world’s most popular sport, boasts a vast audience and a large, passionate fan base, with most players maintaining positive public images. Signing football stars helps companies boost brand visibility while conveying positive values and strengthening user loyalty. The choice of ambassador reflects not only a company’s vision but also its brand identity.
Sun Yuchen’s approach to selecting ambassadors differs from most. Instead of pursuing global superstars, he has turned his attention to grassroots heroes. Sun has always recognized and appreciated grassroots culture and emphasizes the discovery of unsung champions—a value reflected in Huobi HTX’s community-focused brand philosophy.
Sunny is a perfect embodiment of a grassroots hero. Rising from obscurity to overnight fame through solid skills and resilient professionalism on the pitch, he has been affectionately dubbed “The People’s Ball King” by Chinese fans for preserving the hopes of hundreds of millions of supporters. Similarly, just as an exchange should safeguard user assets with reliable technology and rigorous standards, earning trust through consistent excellence, Huobi HTX’s partnership with Sunny is a natural fit—especially for a platform committed to building a decentralized, people-powered exchange.
Moreover, signing Sunny may be just the beginning of Sun Yuchen’s cross-sector initiatives in sports. It is reported that as a devoted football fan, Sun is passionate about philanthropy and particularly interested in charitable support for youth football development in Singapore. During the livestream signing ceremony, Sun asked Sunny several questions about Singaporean football, especially youth training programs, revealing his intention to continue supporting grassroots initiatives. What other surprises will Sun Yuchen bring in the future? Stay tuned.
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