OKX Global Brand Ambassador Grealish launches "My Fabric" global brand campaign
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OKX Global Brand Ambassador Grealish launches "My Fabric" global brand campaign
OKX renews partnership with Manchester City midfielder Jack Grealish, extending his role as OKX's global brand ambassador.
Navigating Web3 tides with focused insightsOKX announced on the 22nd, UK time, its renewed partnership with Manchester City midfielder Jack Grealish, continuing his role as OKX's global brand ambassador. OKX is also Manchester City’s official sleeve partner. Under the agreement, Grealish will begin participating in a series of exclusive fan engagement activities starting with the launch of the "my fabric" campaign today.
The "my fabric" brand campaign highlights the personal journeys of Grealish and several other brand ambassadors, emphasizing their relentless determination, resilience, and the various challenges they've overcome while pursuing their dreams. Over the coming weeks and months, OKX will continue expanding its brand initiatives, with additional, yet-to-be-announced ambassadors making appearances across online and social platforms.
OKX Chief Marketing Officer Haider Rafique said: "Sports have a powerful way of resonating deeply with people—whether it's the joy of victory or the pain of defeat. As a brand, we recognize that by leveraging our platform to give fans unique access to the players they admire, we can deliver tremendous value. That's why we're proud to launch the 'my fabric' campaign, offering an intimate look at these athletes and how they reached the pinnacle of their sporting careers."
Jack Grealish said: "I'm delighted to continue my partnership with OKX, who are delivering exciting new experiences for fans around the world. I’m happy to share stories from my football journey through the 'my fabric' campaign, including how I’ve overcome various challenges along the way. I hope sharing my experiences can inspire fans to chase their own dreams."
OKX first partnered with Manchester City Football Club in March 2022, deepening the collaboration in July 2022 by becoming the club’s Official Training Wear Partner for the 2022/23 season. In June 2023, OKX and the club signed a new multi-year agreement, making OKX the club’s Official Sleeve Partner. Over the past year, OKX and Manchester City have enjoyed a successful collaboration, introducing millions of fans worldwide to the OKX brand through innovative Web3 experiences such as OKX Collective. These experiences have enabled fans to interact closely with Manchester City players like Jack Grealish.
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