The "OKX Hong Kong Football Week" held from September 3 to 9 created unforgettable experiences for over 15,000 local football fans.
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The "OKX Hong Kong Football Week" held from September 3 to 9 created unforgettable experiences for over 15,000 local football fans.
The week-long "OKX Hong Kong Football Week" event attracted over 15,000 local football and Web3 enthusiasts, influencers, and media participants.
Navigating Web3 tides with focused insightsOn September 11, 2023, OKX, a leading global digital asset exchange and Web3 technology company, and official sleeve sponsor of Manchester City Football Club, hosted the "OKX Hong Kong Football Week" from September 3 to 9 on Mong Kok's famous Sneaker Street in Hong Kong, drawing large crowds of sports and football enthusiasts.
The week-long "OKX Hong Kong Football Week" attracted over 15,000 local football and Web3 fans, influencers, and media. The event featured displays of Manchester City’s trophies and signed jerseys, an appearance by club legend Paul Dickov, and an AR interactive football experience zone. Committed to increasing user engagement with Web3 and digital assets, OKX also incorporated educational content into the event, including a sharing session by Lennix Lai, OKX’s Global Chief Business Officer.
On September 3, OKX brought the iconic Premier League and FA Cup trophies to Hong Kong for the first time. On September 4, Manchester City exhibited their two most recent major tournament trophies won in 2023 as part of their "Treble" trophy tour.
Lennix Lai, Global Chief Business Officer at OKX, said: "Through our top-tier partnership with Manchester City, we aim to deliver innovative experiences to fans around the world. This collaboration demonstrates growing recognition of Web3 and its increasing integration into mainstream adoption and global financial services. We look forward to continuing to bring more innovative experiences to Hong Kong together with Manchester City, and to advancing Web3 and digital assets to market in meaningful ways."
The partnership between OKX and Manchester City began in March 2022 and was expanded in June this year, making OKX the club’s official sleeve partner.
Event Highlights:
Figure 1: OKX brought the iconic Premier League and FA Cup trophies to Hong Kong for the first time on September 3
Figure 2: Lennix Lai, OKX’s Global Chief Business Officer, receives a signed football from Manchester City legend Paul Dickov
Figure 3: Manchester City fans line up for photos with the trophies
Figure 4: Participants in the AR interactive football experience zone
Figure 5: Interactive exhibition introducing basic Web3 concepts and key terms
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