TechFlow news, September 16 — Strive, Inc. today (September 16, 2025) announced a strategic acquisition of MSTR True North Inc. (True North) through a minimal cash transaction. True North generates positive cash flow, and the transaction is expected to enhance platform scalability without incurring additional costs. As part of the acquisition, Jeff Walton, founder of True North, has been appointed CEO of True North and Chief Risk Officer of Strive, while Ben Werkman, a member of True North, will continue serving as a board member of Strive. This move strengthens Strive’s leadership in advocating Bitcoin within the emerging fields of digital capital and digital credit. As the first publicly listed asset management company focused on Bitcoin, Strive currently manages over $2 billion in assets.
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