TechFlow news, July 9 — Bitget announced it has become the first cryptocurrency sponsor of UNTOLD, Europe's premier music festival. Bitget will participate in the festival's 10th anniversary celebration "UNTOLD X" held in Romania this August, as well as a special year-end event in Dubai. This year’s events are expected to attract over 400,000 attendees, and both parties will collaborate on integrating Web3 with music culture to deliver more immersive Web3 live experiences for global users.
As one of the world's top three music festivals, UNTOLD enjoys international acclaim, bringing together numerous top-tier artists annually, including Imagine Dragons and Lenny Kravitz. The 10th-anniversary edition features a star-studded lineup headlined by Post Malone, Armin van Buuren, Tiësto, and Martin Garrix.
This partnership continues Bitget’s ongoing exploration of cross-industry collaborations. Following previous alliances with LaLiga and MotoGP, Bitget is consistently introducing Web3 elements into mainstream cultural arenas, leveraging global music festivals and similar platforms to build broader connections between digital assets and popular culture.
