TechFlow news, June 4 — According to CoinDesk, U.S.-listed e-commerce and fintech company Treasure Global (TGL) plans to invest up to $100 million in cryptocurrencies as part of its new capital strategy.
The company will invest in Bitcoin, Ethereum, and "regulated stablecoins," with funding sourced from existing equity financing instruments ($50 million) and institutional partnerships ($50 million).
Treasure Global said the funds will support its AI-driven consumer analytics platform, scheduled for launch later this year. The company added that the digital asset reserve initiative aims to enhance balance sheet efficiency and lay the foundation for future features such as tokenized loyalty programs and crypto payments.
Notably, Treasure Global currently has a market capitalization of $4.34 million, and its stock rose over 11% on Wednesday.
