TechFlow reported on March 10 that, according to The Fintech Times, digital payments giant Visa has launched its "Tap to Add" card feature in Egypt, enabling cardholders to simply tap their Visa contactless cards against a mobile device to add the card to a digital wallet.
Malak El Baba, Country Manager and Vice President at Visa Egypt, said the "Tap to Add" feature will boost customer confidence and encourage broader adoption of digital payments. For issuing institutions, the feature reduces the risk of configuration fraud and associated costs, simplifies the wallet enrollment process, decreases customer service inquiries, and increases transaction approval rates.
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