TechFlow News, November 14 — According to Fortune, foreign media reported that Donald Trump’s social media platform Truth Social may merge with Elon Musk’s X (formerly Twitter). Data shows that Truth Social generated only $2.6 million in revenue during the third quarter of this year, with 698,000 monthly active mobile users and 11.3 million monthly website visits. In contrast, X is expected to generate $2 billion in annual advertising revenue, has 70.4 million monthly active users, and sees 1 billion monthly website visits.
Erik Nisbet, director of the Center for Communication and Public Policy at Northwestern University, said that since Musk took over, X’s content style has gradually converged toward that of Truth Social. Both platforms market themselves on “free speech” and primarily target conservative audiences. Data indicates that 57% of Truth Social users rely on it as a daily news source, compared to 59% on X.
In terms of content moderation, X still maintains relatively strict standards—banning approximately 5.3 million violating accounts in the first half of this year—mainly to preserve relationships with major corporate advertisers. Truth Social, which has almost no advertising business, applies significantly looser content moderation.
Industry insiders believe a potential merger would hold greater commercial value for Trump, serving as an exit strategy to cash out; his current stake is valued at approximately $3.3 billion.
