TechFlow news — On September 19, according to Cointelegraph, Andrew Saunders, Chief Marketing Officer of Skale Labs, said at the Token2049 event in Singapore that celebrities should avoid launching meme coins and instead consider developing decentralized applications (DApps). Saunders pointed out that meme coin projects often suffer from concentrated supply issues—even when distributed across 50 wallets, they are still effectively controlled by a small number of individuals. He likened meme coins to PvP games, where early investors benefit the most. "The longer you hold, the greater the chance you'll get dumped on," he warned.
However, Saunders predicted that as regulatory clarity improves and public understanding of crypto technology deepens, the way celebrities engage with blockchain projects will shift. He introduced the concept of the "arm in" model, where celebrities use blockchain technology to build connections with fans and access data unavailable in Web2. For example, celebrities could develop DApps that allow users to earn points by interacting with social media posts, then redeem those points for perks like meet-and-greets, signed posters, or cameos in music videos. He believes this model will eventually become mainstream.
"Right now, I don't see a necessity for celebrities to issue tokens, whether meme coins or utility tokens. But I do believe that blockchain technology will ultimately be widely adopted by celebrities," Saunders concluded.
