TechFlow News, September 12 — According to Cointelegraph, executives from institutional staking firm Attestant recently said Ethereum needs improved marketing strategies to attract Wall Street investors, believing its true value will gradually emerge over time. In an interview, Attestant’s Chief Commercial Officer Steve Berryman and Strategic Advisor Tim Lowe expressed optimism about Ethereum’s long-term prospects, despite weak demand for U.S. Ethereum ETFs and underwhelming ETH price performance. They highlighted that key factors such as enhanced marketing, investment diversification, and tokenomics optimization will drive sustained market interest in Ethereum over the long term.
Lowe noted that Bitcoin has captured most institutional attention thanks to its simple "digital gold" narrative. Ethereum, however, could appeal to institutions seeking diversified exposure by refining its marketing and unifying its value proposition. "Is Ethereum the app store? The internet of blockchains? Or 'digital oil'? We need clearer messaging," he emphasized. Berryman added that incorporating staking into ETFs would significantly boost Ethereum's appeal to investors. Currently, the U.S. Securities and Exchange Commission (SEC) has not approved staking-enabled ETFs, largely due to concerns around liquidity and other regulatory factors.
Lowe also argued that Ethereum’s economic model is superior to Bitcoin’s. He explained: "Paying ETH gas fees actually reduces the circulating supply—a feature Bitcoin lacks. From a purely numerical standpoint, fewer Ether are issued annually compared to Bitcoin, making it more attractive to value-conscious, long-term investors."
