TechFlow news — The cryptocurrency project FLOKI has announced that its "play-to-earn" MMORPG game, Valhalla, will launch a major marketing campaign during the 2024/2025 Premier League season, reaching an estimated hundreds of millions of viewers.
Starting mid-August, Valhalla advertisements will appear on LED perimeter boards during live Premier League broadcasts, utilizing a 360-degree TV advertising system designed to maximize visibility across all camera angles. The Premier League reaches a cumulative audience of 3.23 billion per season, spanning 712 million households across 190 countries.
This marketing campaign is expected to deliver 100 minutes of prime exposure throughout the season, with 40% of ad inventory appearing during matches involving top-tier clubs. The campaign aims to reach a total audience of 214 million, with nearly 1.2 billion impressions and approximately 440 hours of screen time. Valhalla will connect with gamers and cryptocurrency enthusiasts globally through leading sports networks including Sky Sports, TNT, and Amazon Prime.
