TechFlow news, according to Decrypt, sportswear giant Adidas has partnered with the Ethereum NFT collection Doodles to sell virtual gift packs that allow buyers to purchase exclusive physical apparel.
Adidas and Doodles said in a joint statement that these limited-edition collectible packs will be available for purchase until August 16, each containing two items. The Adidas Originals x Doodles online store shows that a single pack retails for $4.99, while prices for bundles ranging from 2 to 100 packs vary between $8.49 and $374.99.
Some of the co-branded sets include physical collectibles featuring Deysi, a digital mascot from Pharrell Williams' and Coi Leray's new song "Not in the Store." These collectibles include Deysi-branded tracksuits and Superstar shoes, each limited to 200 pieces.
