TechFlow News, Bitget has partnered with Upland to establish a virtual headquarters for Bitget within the metaverse built by Upland. Bitget has acquired Treasure Island in San Francisco on Upland—the last undeveloped neighborhood on the platform—comprising 888 properties, where it will build a "Trader Center." These virtual properties will be distributed as rewards at this exclusive location.
Commenting on the collaboration, Bitget CEO Gracy Chen said: "This partnership marks Bitget's entry into the virtual world, offering users immersive experiences, and will provide airdrop rewards for both the Upland and Bitget communities. We will progressively launch utility expansions of Launchpool and SPARKLET on Upland, along with a series of additional incentives."
Upland co-founder and CEO Dirk Lueth added: "We love innovating together with partners, and this will be an exciting collaboration. Co-building and transforming Treasure Island, using SPARKLET to create the 'Trader Center,' demonstrates the collaborative power that strengthens community ties and drives Upland forward."
