TechFlow reports that the NFT project Cool Cats will participate in the 97th Macy's Thanksgiving Day Parade, becoming the first NFT brand to appear at the event. The parade is scheduled to take place live in New York City on November 23.
Cool Cats also plans to launch a series of limited-edition products at 11 Macy's department stores and on its retail website, including Cool Cats plush toys and physical collectibles. The Macy's Thanksgiving Day Parade is an annual event hosted by Macy's department store, a tradition that began in 1924. The parade starts at 9:00 a.m. on Thanksgiving Day, lasts for three hours, and draws tens of thousands of participants, making it a grand spectacle.
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