TechFlow News — On September 14, Binance announced that Rachel Conlan, its Global Vice President of Marketing, has been appointed Chief Marketing Officer.
Binance stated that Rachel Conlan will continue to oversee and manage Binance’s global and regional teams. Over the coming months, she will launch a series of new global campaigns and expand partnerships with key opinion leaders (KOLs) to attract newcomers to the space and explore innovative ways for users to engage with Web3 and cryptocurrency.
Leveraging her prior experience in senior leadership roles at Havas and CAA, Rachel Conlan will lead Binance's brand initiatives and drive innovative marketing campaigns.
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