TechFlow news: Italian luxury giant Prada has announced a collaboration with the Aura Blockchain Consortium to combat counterfeit products using blockchain technology.
Customers can verify product authenticity through digital certificates. This technology not only authenticates items but also tracks sales and repair history, providing customers with detailed information.
Earlier reports indicated that in 2021, LVMH, Prada, and Cartier jointly developed Aura Blockchain Consortium, the world's first global luxury blockchain alliance.




