TechFlow news, according to The Block, Web3 advertising company HypeLab has raised $4 million in a seed funding round led by Shima Capital and Makers Fund, with other specific details of the financing not yet disclosed. Founded by former Google product manager Ed Weng, who has a background in digital advertising, HypeLab aims to leverage on-chain data to personalize and deliver advertising services.
HypeLab also stated that it has helped more than 50 companies "acquire new Web3 users."




