TechFlow news—Nike has announced the launch of its Web3 ecosystem platform, Dot Swoosh, with the domain name Swoosh.nike. The project falls under Nike's Virtual Studio, led by Ron Faris, former head and vice president of Nike's Snkrs app.
Ron Faris stated that Dot Swoosh will serve as Nike’s hub for virtual creativity and will officially launch this Friday. The platform will enable users to buy, display, and trade virtual assets, while unlocking access to events and products. Nike does not view virtual products as the end point of the customer journey, but rather just the beginning. With a focus on the evolution of sport, Nike is also exploring new ways to reshape community, creativity, and loyalty.Source link
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