TechFlow news — Amber Group, a cryptocurrency financial services platform, announced it will become the official global and main sponsor of La Liga football club Atlético de Madrid, marking a landmark five-year partnership. Starting from the 2022/2023 season, Amber Group will also serve as Atlético de Madrid’s exclusive global digital wealth and digital lifestyle partner, combining the company’s mission of democratizing digital financial innovation with the broad influence of football.
Earlier in May, Chelsea Football Club reached a jersey sponsorship agreement with WhaleFin, a digital asset platform under Amber Group.




