TechFlow News — Arianee, a Paris-based NFT startup, has announced the completion of a €20 million (approximately $21 million) Series A funding round led by Tiger Global. Bpifrance, ISAI, Noia Capital, Cygni Labs, Commerce Ventures, and Motier Ventures also participated in the round. The new capital will be used to expand its New York office, hire new talent, and further develop its products and services to accelerate international growth.
Arianee provides brands with an end-to-end solution enabling the creation and distribution of NFTs, leveraging tokens and wallets to build new customer relationship management (CRM) systems, loyalty programs, personalization features, and metaverse deployments. It previously pioneered "utility NFTs" related to provenance and ownership in the luxury sector. In March 2021, the company raised $9.5 million in seed funding.
