TechFlow news — Socios.com, the fan engagement platform built on Chiliz, announced on its official Twitter that Lionel Messi has become the project's first global brand ambassador, with an initial contract term of three years. "Socios.com exists to elevate the fan experience and empower supporters beyond just being spectators. I am proud to join Socios.com’s mission to create a more connected and valuable future for fans around the world," said Messi.
Socios.com is a sports and entertainment fan engagement platform built on Chiliz blockchain infrastructure, using CHZ as its native token. The platform plans to conduct at least 500 voting events this year for its rapidly growing community of fan token holders, enabling them to influence key fan-centered decisions—ranging from jersey designs and team numbers to goal celebration songs.
