TechFlow News: On March 25, Nikita Bier, Head of Product at X, revealed that X will adjust its creator revenue-sharing incentive program starting this Thursday (March 26), with a key focus on increasing the weight assigned to impressions generated within creators’ local regions.
According to the announcement posted by Nikita Bier, this adjustment aims to encourage content that resonates with audiences in creators’ home countries, neighboring countries, and among users sharing the same language—while reducing creators’ incentives to specifically optimize for traffic from U.S. or Japanese accounts, thereby fostering a more diverse content ecosystem on the platform.
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