TechFlow reported on January 17 that Simon Gerovich, CEO of Japanese Bitcoin treasury firm Metaplanet, stated on X that the gap between companies holding Bitcoin and those not doing so does not lie in differing degrees of "belief" in the asset. For most companies, Bitcoin has never even entered management discussions—not rejected after debate, but simply never brought up at all. Gerovich pointed out that management teams seriously considering Bitcoin as part of their asset allocation have already crossed a threshold that most businesses never approach: the willingness to endure years of market misunderstanding while executing a long-term strategy. Precisely because of this, very few companies worldwide have truly adopted such a strategy.
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