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TechFlow, November 13 — According to CNBC, TKO Group (the parent company of UFC) has signed a multi-year exclusive partnership with the cryptocurrency prediction platform Polymarket. Under the agreement, UFC and Zuffa Boxing will become the first sports organizations to integrate prediction market technology into live events. Polymarket will provide real-time visualization of fan sentiment and momentum data during fights.
According to CNBC, TKO Group (the parent company of UFC) has signed a multi-year exclusive partnership with the cryptocurrency prediction platform Polymarket. Under the agreement, UFC and Zuffa Boxing will become the first sports organizations to integrate prediction market technology into live events. Polymarket will provide real-time visualization of fan sentiment and momentum data during the fights.
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