AI/BRC20/MEME: Huobi HTX's New Battle for Emerging Tracks
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AI/BRC20/MEME: Huobi HTX's New Battle for Emerging Tracks
AI + Crypto spawn new collaboration model, from MEME to BRC20, years of innovation feeding back into the origins of crypto.
Navigating Web3 tides with focused insightsThe wealth effect is the most effective manual for cryptocurrency exchanges.
As 2023 draws to a close, the crypto world has seen steadily strengthening market trends following early-year volatility and year-end stimulus from ETF approvals. During this period, four sectors—AI, BRC20, MEME, and new public blockchains—shouldered the responsibility of sector rotation, filling market gaps.
As a key contributor to market liquidity, HTX (formerly Huobi) generated significant wealth effects across these four major sectors. Ranked by price surge, among the top 58 tokens, HTX achieved nearly 2,000-fold returns with $PEPE. In the narrative of each bull and bear cycle in crypto, new public blockchains consistently create legends, with SUI and SEI delivering second-tier surges of 206x and 178x respectively.
A New Wave of Token Economics: Creating Possibilities for Every Wealth Opportunity
Starting with the wealth-generating token PEPE, MEME coins dominated throughout 2023.
In reality, MEME is a marriage of entertainment and value, often infused with strong elements of humor and community culture. Top performers like PEPE are not merely products combining pop culture with digital currency—they represent a fresh offensive, leading this unique market segment.
Even OGs who regard Bitcoin as "digital gold" have had to reevaluate these assets rooted in "MEME essence." Even ORDI is essentially a form of MEME; it's hard to pinpoint its exact utility, but it’s undeniably interesting. Imagination remains the strongest support for any token's price.
Beyond that, AI tokens emerged as one of the most important sectors in today’s crypto market. HTX listed WLD (WorldCoin) early on, delivering users a substantial 54x return. Meanwhile, the BRC20 sector has solidified its presence, with HTX being the first major exchange to support listings on this standard. Ultimately, ORDI performed exceptionally well, achieving a 53x increase.
HTX has always maintained a sharp sensitivity toward cutting-edge technologies. The integration of AI brings innovative thinking and business models to the crypto market. Beyond WLD, HTX was also quick to list CGPT—one of the representative assets in the AI + Crypto space—embedding AI algorithms and Q&A capabilities as digitized assets on the blockchain. Even though CGPT was issued on the BNB Chain, HTX readily embraced it, underscoring once again that discovering high-quality assets lies at the heart of HTX’s mission—wealth-making stories know no allegiance.
In 2023, HTX’s new asset launches covered virtually every sector in the industry.
Looking back at HTX’s listing rhythm in 2023, it’s evident that HTX remained active on the front lines of identifying and promoting new assets, showing a trend of growing momentum. At every hotspot within each small crypto cycle, HTX’s newly listed assets stood out.
By fully tapping into the potential of the cryptocurrency market, HTX provided investors with genuine first-mover advantages through its 2023 launch activities. Through rigorous screening and in-depth market research, HTX selected and promoted promising new tokens. This not only opened a gateway for investors choosing HTX to understand and participate in emerging digital currency markets but also contributed to the development and prosperity of the entire crypto economy. With solid service and strong capabilities, HTX quietly proved itself an undeniable force within the industry.
The Battle for New Sectors: Focusing on Web3.0 Trends
From pure wealth creation to increasingly linking with other industries, AI + Crypto has forged new collaboration models. Meanwhile, legacy assets like Bitcoin continue to be revitalized—from MEME to BRC20, years of innovation are now feeding back into crypto’s original pioneer.
The Myth of AI + Crypto Narratives Leading the Bull Run
To AI, the cryptocurrency market resembles a Nasdaq exchange without entry barriers—data and computing power serve as indicators of market sentiment and pricing, representing AI’s future value in the crypto sphere.
Currently, the convergence of AI and the crypto space is advancing at an unprecedented pace. According to data from CoinMarketCap, the total market capitalization of the global cryptocurrency market has surpassed $2 trillion, while the global artificial intelligence market is also rapidly expanding, projected to reach nearly $60 billion by 2025.
In this context, “AI + Crypto” goes beyond conceptual fusion—it represents real-world innovation. HTX has maintained continuous attention on the AI sector, launching WLD, CGPT, and PAAL—all related to the AI space—in 2023.
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AI + Data: Taking WLD as an example, its core innovation lies in combining ZKML (Zero-Knowledge Machine Learning) with Proof of Personhood to build a truly privacy-preserving, on-chain data platform for all humanity, enabling shared access to AI’s immense productivity.
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AI + Algorithms: CGPT exemplifies the integration of AI algorithms and Q&A capabilities as digital assets on the blockchain.
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AI + Computing Power: PAAL highlights that the key to machine learning (ML) technology lies in understanding human needs—not just competing on model complexity or raw computing power.
HTX’s new listings broadly cover finer subdivisions within the AI sector, reflecting its deep understanding of this field. For the foreseeable future, AI—as a representation of advanced productivity—will permeate human society, and the AI + Crypto narrative will bring even more surprises to the crypto world.
BRC20 Ignites the "Summer of Inscriptions," Marking Bitcoin’s Second Spring
Broadly speaking, BRC20 is analogous to Ethereum’s ERC20 standard. With the emergence of BRC/ORC/DRC, Bitcoin and its forked coins have unlocked numerous new possibilities, allowing Bitcoin to go beyond basic transfer functions and block confirmations to support richer features.
Despite market fluctuations, in the long run, Bitcoin’s value and application scope have continued to expand after the "Summer of Inscriptions." Most notably, miners emerged as major winners. Since the introduction of inscription functionality on the Bitcoin network in February 2023, it has consumed considerable block space.
The inscription function allows more transactions within a single block. Since inscriptions appeared, Bitcoin’s mempool size and transaction count have significantly increased.
Inscriptions act like filler material inside a box—they typically don’t replace high-value monetary transfers but instead utilize any leftover block space unclaimed by regular transactions.
Since the rise of inscriptions in February 2023, network hash rate has increased by 50%. As the next Bitcoin halving approaches, competition over mining rewards will intensify further, lowering expected miner revenues. This gives miners stronger incentives to increase the number of BRC20 ecosystem tokens.
ORDI, the flagship token of the BRC20 sector, is already listed on HTX. After a brief pullback, ORDI’s upward trajectory has become clear—undoubtedly establishing itself as the leader in this space. HTX also simultaneously launched SATS and RATS, offering users seeking exposure to promising BRC20 tokens a safer alternative beyond direct chain interactions.
Overall, the introduction of inscriptions into Bitcoin’s blockchain network has profoundly impacted transaction patterns, miner economics, and network conditions. As the Bitcoin network continues evolving and inscription usage grows, these changes may continue unfolding and shaping new trends.
MEME: Retailers’ Celebration; New Public Blockchains as "Kings of Potential"
HTX has also maintained strong momentum in both the MEME and new public blockchain sectors. Throughout 2023, HTX continuously supported various MEME projects, identifying and listing popular meme coins such as VOLT, PEPE, AIGOGE, MONG, WSM, and MEME. Ultimately, PEPE achieved a massive 1,999x price surge.
MEME tokens are among the most unique offerings in the crypto world—a financial product driven purely by emotion. If options are derivatives of spot assets, then different stages of MEME coins are historical inscriptions of their time, permanently embodying the distinct memories of an era. They evolve through self-replication, copying, and spreading along cultural cycles. The existence of MEME tokens resembles a form of cultural expression—an affirmation of identity within specific communities by retail investors.
Dogecoin stands as one of the most famous MEME tokens, symbolized by the Shiba Inu dog. Since its launch in 2013, it quickly became a cultural icon in the cryptocurrency space. This year, PepeCoin carried forward the MEME legend, using the Pepe frog as its mascot and attracting a devoted following of "sad frog" enthusiasts.
HTX data shows its tremendous support for the MEME sector in 2023—likely closely tied to its "users first" strategy. Similarly, reviewing HTX’s 2023 listing history reveals that public blockchain projects remain a key focus area, with listings including FLR, ARB, SUI, SEI, TON, and CBK. Additionally, HTX listed BONK from Solana, demonstrating its broad vision in the public chain domain.
Legacy chains, Layer 2s, and new public blockchains still offer room for value speculation. Beyond Ethereum, blockchains like Polkadot, Cosmos, Solana, NEAR, and Avalanche showcase diversity through unique technological innovations. With the rise of Ethereum Layer 2 rollup solutions—especially Arbitrum and Optimism—new public blockchains such as Aptos and Sui initially captured sufficient market attention.
From a long-term perspective, exploring and developing new public chain technologies remains essential, as they hold the potential to bring innovation to the broader blockchain ecosystem in specific use cases. HTX encourages innovation and continuously scouts for groundbreaking projects at the industry frontier. Notably, HTX has also listed WSTUSDT in the RWA sector. Going forward, we believe more promising tokens from the RWA space will become available on HTX.
HTX Continues Exploring New Sectors, Delivering Wealth Effects to Users
HTX’s core competitiveness lies in discovering and launching new assets. The four sectors mentioned above are merely representative examples. To date, HTX has launched 58 promising tokens and high-quality assets across diverse sectors in 2023 alone.
HTX’s performance in asset listings during 2023 sufficiently demonstrates its ongoing role in driving the evolution of the crypto world.
As the market gradually recovers and the dawn of a bull market emerges, HTX has not paused. Instead, it continues tracking market pulses, actively engaging in exploring new sectors and uncovering new tokens. By enhancing market sensitivity and deepening industry coverage, HTX aims to provide users with more diversified asset choices and investment opportunities.
In the fast-evolving cryptocurrency industry, only those who accurately capture market dynamics and meet user needs can earn market favor. It is precisely through seizing new assets and having the courage to list them that HTX creates wave after wave of wealth growth opportunities for its users.
In the vast and boundless world of crypto, finding and illuminating lighthouses for new assets remains HTX’s enduring mission.
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