Phoenix Rising: HTX's PrimeVote Evolution Path
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Phoenix Rising: HTX's PrimeVote Evolution Path
"Global expansion, ecosystem prosperity, wealth effect, and security compliance" summarize the current status and future of Huobi HTX.
Navigating Web3 tides with focused insightsHuobi HTX, one of the most established exchanges in the crypto industry, has weathered a decade of ups and downs and is now fully focused on achieving its second wind.
The answer is simple: returning to the original mission of the crypto industry—empowering every individual, especially ordinary retail investors, to regain control over the wealth distribution of digital assets, breaking free from the chaotic cycle of manipulation by whales and large holders, and forging a new development path unlike anything before.
Trading Efficiency Is the Core Mission of a Crypto Exchange
Wealth creation has always been central to the crypto industry.
Wealth effects are widely discussed in the crypto space, and few shy away from the topic. The rise of cryptocurrencies has brought immense financial opportunities. Take Bitcoin, for example—those who dared to buy and hold this digital asset when its price hovered below $1,000 starting in 2014 have reaped enormous rewards.
Huobi HTX’s growth has closely paralleled that of Bitcoin, having witnessed the expansion of the crypto world through multiple market downturns. Whether it's the continuous listing of various spot trading pairs or financial derivatives, these developments underscore the symbiotic relationship between users and the exchange.
As Huobi evolved into the HTX era with its refreshed English branding, it expanded globally. Secure and efficient asset listings have become central to its operations. PrimeVote was officially launched on a large scale this year. Across nine previous rounds, all tokens successfully listed via PrimeVote achieved historical highs far surpassing their peers within just one week. Most notably, $ORDI, which recently gained massive popularity, was first spotlighted and listed on Huobi HTX after winning PrimeVote, surging 12-fold within a week.
After launching on Huobi HTX, $ORDI subsequently listed on OKX, Binance, and other major exchanges, continuing its upward momentum. Similarly, in recent PrimeVote listings such as TOX, XFI, and LSD, prices rose 21%, 21%, and 50% respectively within a week compared to their initial closing prices.
The wealth effect generated by Huobi HTX is quietly becoming a new benchmark in the industry.
In addition, as one of the world’s leading cryptocurrency exchanges, Huobi HTX has consistently strived to provide comprehensive trading services. Its ecosystem continues to diversify, actively expanding its product lines to meet varied user needs.
It becomes evident that the core focus of a crypto exchange lies in discovering the value of new assets. Timely updates to spot offerings are just the beginning—efficient derivatives services further amplify the wealth effect like a lever.
Within the competitive landscape of crypto trading, Huobi HTX’s PrimeVote is increasingly emerging as a distinctive brand for community-driven token listings and initial offerings, offering users an alternative to traditional launch platforms like Binance Launchpad.
PrimeVote: Retail Votes, Premium Outcomes
One key direction in Huobi HTX’s ecosystem strategy is product diversification. PrimeVote, a voting-based listing mechanism, represents Huobi HTX’s innovative overhaul of the listing process. Its fundamental principle is “returning power to users,” enabling broader participation in the platform’s growth and benefits.
Huobi HTX remains committed to putting users first.
To specifically benefit retail investors, Huobi HTX has introduced a series of targeted initiatives. In the recent ninth round of PrimeVote, the exchange launched a “Lucky Fish” prize, matching the last three digits of users’ vote counts with the TRON network hash value at the end of the event to distribute 1% of the winning project’s prize pool (3,000 USDT). Three winners emerged, including a lucky participant from Seychelles who won the top prize with only 309 votes, claiming 1,000 USDT.
However, the introduction of PrimeVote was not without controversy. Traditional listing-by-vote models often suffer from issues such as manipulation by large holders, lack of transparency, and passive participation by retail investors. In response, Huobi HTX’s PrimeVote aims to genuinely return listing rights to the community, turning the process into a public good and establishing Huobi HTX as a model of sound governance.
To address these challenges, Huobi HTX has pioneered two key innovations: the Rocket Value voting system and measures to limit dominance by large accounts.
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Starting from the fourth edition, a cap on large account influence and the introduction of lead-investor roles were implemented: During voting events, participants can choose to be either a "lead investor" or a "follower investor." Influential community members can act as lead investors, while smaller retail users become followers, allowing small votes to aggregate and collectively counterbalance the influence of whales.
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From the sixth edition onward, the Rocket Value system was introduced. “Rocket” refers to a user’s average asset balance on Huobi over the past 30 days, denominated in USDT, where 1 USDT equals 1 Rocket. The more assets a user holds, the higher their Rocket Value. This mechanism broadens voting rights across all Huobi users, enabling wider community participation in decision-making and shared benefits.
These initiatives reflect Huobi HTX’s core philosophy of truly “returning power to users.” The true constituency of a crypto exchange consists of countless retail investors. Only by empowering them to benefit from the platform’s vitality can Huobi HTX achieve genuine renewal.
This user-first, community-centered approach is precisely why the aforementioned “Lucky Fish” winner could leap through the “dragon gate.” In an interview with HTX staff, the user expressed trust in the HTX platform, optimism about the future, and encouraged others to participate and try their luck.
All in New Assets, All in Huobi HTX
User participation in token listings has already made wealth effects quantifiable.
Beyond the standard PrimeVote listing benefits for retail investors, Huobi HTX has innovatively introduced a prize-sharing mechanism. To date, Huobi HTX has distributed a total prize pool of 1,888,000 USDT through its 2023 voting campaigns.
Each token features its own prize pool structure. After the final listing decision, both lead and follower investors in the winning project are eligible to share in the rewards—a recurring monthly feature that has become one of the most leveraged forms of proof-of-work in the crypto world.
In Huobi HTX’s design, rewarding users and sharing gains is not only beneficial in the present but also strategically advantageous for the future. Moving beyond zero-sum competition, expanding cryptocurrency trading into more regions, ethnicities, and generations is a shared goal worthy of collective effort among exchanges.
Huobi HTX’s confidence stems from the fact that new assets and wealth creation are now deeply integrated into its entire operational workflow—user-centric service ultimately leads to mutual success.
New Asset Adoption, Fresh Listings Every Round.
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Through PrimeVote, Huobi HTX has established a rigorous mechanism for accepting new assets, ensuring high quality and compliance. The platform collaborates with professional institutions to conduct project reviews and due diligence, carefully selecting projects with potential and long-term value.
Asset Listing, Full Liquidity Access.
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Newly vetted assets are listed on Huobi HTX for trading. The platform ensures ample liquidity so users can easily buy and sell these new assets. At the same time, Huobi HTX monitors market behavior to maintain fairness and transparency.
User Participation, Shared Benefits.
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To incentivize user engagement in new asset trading, PrimeVote offers a series of reward mechanisms. The aforementioned 1,888,000 USDT prize pool and the latest Lucky Fish campaign are designed to encourage active participation and boost overall platform activity.
All in New Assets, All in HTX.
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Through this end-to-end operational model, integrating new assets into Huobi HTX helps attract high-quality projects and creates more opportunities for users.
Users gain rewards through participation, along with enhanced services and learning opportunities. This win-win dynamic will further drive Huobi’s growth and the prosperity of the broader crypto market.
Over its ten-year journey, new assets have embodied Huobi HTX’s commitment to the crypto market. Through continuous reinvention, Huobi has delivered a satisfactory report card for its decade-long promise—and now sets its sights firmly on going all in on new assets.
Following the $ORDI surge, the bull run ignited on Huobi HTX. Prior to this, Huobi HTX had already become one of the world’s largest digital asset exchanges, serving a global user base and project teams. To expand its global footprint, Huobi HTX has intensified international outreach, launching multiple regional sites and forming strategic partnerships with local platforms and institutions. This enhances its competitiveness and influence among global users and projects, positioning it well for the next decade’s bull cycle.
Ten Years of Self-Renewal: The Evolution of Huobi HTX
Huobi HTX has completed its brand upgrade, officially advancing its long-delayed internationalization strategy with a truly global, decentralized presence.
"Global Expansion, Ecosystem Prosperity, Wealth Effect, Security & Compliance" summarizes both the current state and future vision of Huobi HTX. Its renewed significance lies in refocusing on Exchange services—the very essence of what an exchange should be.
Moreover, the “X” symbolizes infinite possibilities—exploration that demands action over words—giving rise to the new slogan: “Trade Crypto Only on HTX, Trade with Huobi.”
In many ways, global expansion and asset innovation are two sides of the same coin. Only by bringing global users into the crypto ecosystem and integrating regulators and users into a healthy, symbiotic framework can the platform grow into a towering tree.
To date, Huobi HTX has obtained cryptocurrency licenses or registrations in Gibraltar, Lithuania, Dubai, BVI, Australia, and other jurisdictions, while also providing essential financial services to unbanked populations across Africa and Oceania.
Full-Scenario Coverage: Exchange + Public Chain + Stablecoin
As one of the world’s mainstream exchanges, Huobi HTX effectively serves as financial infrastructure. Its comprehensive collaboration with the TRON blockchain makes its ecosystem even more robust. As a prime example of a high-performance public chain, TRON is poised to significantly support the expansion of Huobi HTX’s on-chain applications.
Most critically, stablecoins play a central role. For instance, TRC-20 USDT has largely become the de facto pricing standard and transaction medium on blockchains due to its low cost and speed. The integration of Huobi HTX with such stablecoins will undoubtedly play an even greater role in expanding the boundaries of blockchain technology.
It’s clear that asset-centric strategies drive both Huobi HTX’s brand transformation and the operation of its PrimeVote system, with user-facing value discovery being paramount.
Huobi HTX is rising anew from the ashes.
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